The Essence of Going from “Content Marketing” to “Content Culture”

marcussheridan's picture
This post is going to be short and sweet, but its subject is one of utmost importance for companies truly looking to go beyond simply doing “content marketing.” In two days, I will be speaking to the entire sales and marketing team at Yale Appliance in Boston.

Product adoption: different problems for different folks

sethgodin's picture
The product adoption cycle is one of the most essential things to understand when you seek to launch a product or service, or make any sort of cultural change. Different people sign up for new ideas at different rates.

Why Personal Branding Is Essential To Career Success

fastcompany's picture
At this point, it’s established that personal branding is important for a number of reasons. It provides a clear focus for personal development while establishing yourself as a thought leader. It also works wonders for career success, allowing individuals to pursue whatever it is that th

Video – What Marketers Need To Know About Meerkat

forbes's picture
Mobile video and photo sharing apps are continuing to gain popularity with brands seeking to reach younger audiences. One of the most talked about apps following SXSW is Meerkat. So what is Meerkat and how are marketers using it to create brand experiences that build relationships with consumers?

30 Insights for a Life of Acute Brilliance

robinsharma's picture
Robin Sharma shares 30 quick and valuable insights on what to focus on as you continue your rise to world-class.

3 ways to turn your brand into a social media juggernaut

mashable's picture
This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.   We all know it pays to have a large social media presence (this is a world where companies pay Kim Kardashian an estimated $20,000 p

From Procrastination Myths To Lessons In Failure: This Week's Top 5 Leadership Stories

fastcompany's picture
This week, we learned some myths about procrastination and how to gracefully escape an overly talkative coworker.   Here are the stories you loved in Leadership for the week of July 6. If Inbox Zero sounds completely unachievable, you aren't alone.

Seven Secrets to Balance

misner's picture
As an Entrepreneur, finding time for your family, your business, and your leisure time can be  challenging.  It’s difficult to do it all.  So, I thought you might like the secret to balance?  Are  you ready?  Here it is…    Forget about

Our attitude determines our altitude

Harvey Mackay's picture
My friend Pat Williams, senior executive vice president of the NBA’s Orlando Magic and author of several books including “Go For the Magic,” has a great analogy when it comes to attitude.

When Do You Need A Strategy Consultant?

vnbhattacharya's picture
There is rarely a CEO or entrepreneur who has never felt the need for advice. The majority, however, do not engage consultants. They try and figure things out by themselves, sometimes not so well. In my consulting experience of nearly fifteen years I have found CEOs seek out experts in fou