Eureka Road to Enterprise 2014

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The Entrepreneurship Cell, IIT Bombay presents Eureka! 2014 - an International Business Plan Competition. Recognized as Asia's largest B-Plan Competition by Thomson Reuters and CNN, Eureka!

5 Habits That Will Help Spark The Best Ideas You've Ever Had

fastcompany's picture
What if whenever someone asked you a question, you had tons of innovative ideas waiting in response? You would be a hot commodity; who doesn’t want an ideas machine?   Unfortunately for those who want this power, the science behind the eureka moment is tricky.

Targeting Gen Z: What marketers need to know

businessstandard's picture
Add to My Page   What is common among Puma, Starbucks and Lego? Each of these brands are actively engaging with Generation Z (those born after 1995) in very innovative ways. For instance, Puma 'creative factory' invites buyers to get hands-on in the creative process.
Recommended by: G Nagaraj
SME OneSource Infotech Pvt. Ltd., Bangalore based start up: Providing a Socio-Commercial Collaborative Growth Platform for SMEs & Startups
By Sandeep Sen   SME – Small and Medium Enterprise segment is the fastest growing segment in India today and they are the backbone of Indian economy. However, these small establishments require services & solutions and backing from other

Foreign Exchange Cost Savings

dominic's picture
Over the recent weeks, I have set a record of sorts. My maiden venture into the field of entrepreneurship was a huge step forward, but a risk none the less. I am now quite happy for several reasons. The first one being my concept of learning and understanding what the customer wants is a great s

How to Find and Approach a Mentor

mashable's picture
All entrepreneurs need a solid support system of individuals they can turn to for business advice.

Forget Cash: What Will You Really Make At Your Startup?

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A version of this article previously appeared in the Wall Street Journal. I consistently remind my UC Santa Barbara startup students that for most people,...The post Forget Cash: What Will You Really Make At Your Startup? appeared first on John

Five Ways to Destroy Customer Goodwill

richardshapiro's picture
Millions of dollars are spent each year attracting new customers.  Once a company procures that customer, an investment is made to deliver an excellent customer experience.

Avoiding S-curve error

sethgodin's picture
The future is bumpy. It comes in spurts, and then it pauses. It's tempting to connect two dots and draw a line to figure out where the third dot is going to be. In the long run, that's a

Your Past Success Guarantees Nothing

robertkiyosaki's picture
The entrepreneur is not focusing on success, An entrepreneur’s focus is on learning and applying the lessons learned. If that is your focus, then you’ll never get caught expecting your past success to guarantees future