Thin margins may have forced a lot of grocery delivery startups to shut shop in India, but the world’s second-largest e-tailer, Amazon, seems to betting big on the domestic market.
The Seattle-based, $105-billion company, which already has a fledging e-commerce business in India, on Wednesday announced the launch of its app-only grocery delivery service — Amazon Now — in Bengaluru. It will deliver over 6,000 items multiple categories such as snacks, beverages, cooking staples, beauty and personal care products among others. The company will deliver the product in two hours or less, and free of cost for orders above `250. The e-tailer has tied up with big chains, including BigBazaar, Reliance Fresh, Bharat Petroleum In & Out, Godrej Nature’s Basket and Food World.