Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it's worth and more than it costs you. Repeat.
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
Relationships have always been at the core of business development.
In today's digital world, social media can acceler
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As the New Year approaches and clients and their agencies gear up to assess their creative output in the year that was and plan for future, let me ask a simple question. Has the joy gone out of advertising? Has the spontaneity all but disappeared?
One of my favorite “Peanuts” cartoons by Charles Schultz has Charlie Brown saying, “I learned something in school today. I signed up for folk guitar, computer programming, stained glass, art, shoemaking, and a natural foods workshop.”
If you follow the approach known as lead generation marketing or direct response marketing, you will crush the big boys without a big marketing budget and flood your business with motivated sellers, qualified buyers, renters, and lenders without sacrificing your time and sanity. Read the full pos
In the age of the quantified self you can track just about any personal metric.
Track too much, though, and you’ll be too overwhelmed with data to use it. So what’s worth measuring? When I asked people drawn to the well-measured life, they listed these metrics as
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