Too many companies take their customers for granted. Appreciation is rarely conveyed. My credo is that it’s vital to continually show customers they matter and surprising them in good ways after the sale helps to build upon the initial relationship and create repeat business.
Rana Kapoor, founder managing director and CEO of Yes Bank, has steered the bank since its inception to a height of glory at a time when the going has been tough. As the chief of the bank, he along with his team, decided to invest in the media and advertise at a difficult time.
The other day, I asked how hedge funds manage to bestow such great riches on their managers despite the fact that, in many cases, their performance seems pretty ordinary. That got quite a reaction. The responses ranged from claims that hedgies are remunerated perfectly appropriately to charges th
By: Drake Baer
RT @TimGrayUK: How To Use #Influence #Persuasion #Reciprocity To Get Meetings With Insanely Busy People http://t.co/abAFgqgKMG @RobertCiald…
Steve Blank is a popular dude: He came to Silicon Valley in 1978 and has been part of the entrepreneurial hustle since then, though he's now turned from running companies to teaching at Stanford and other techy schools. As you may imagine, he gets a lot of requests from young guns seeking sage
The other day when I was giving a talk I was asked the simplest of simple questions -- "how do you get funded by a VC?" I thought about it and could only come up with one, for sure, piece of advice. Get introduced! I told the audience that
In action movies, the hero doesn't mind destroying the aircraft, road or bridge he just crossed, because it's always a one-way journey. Retreating armies used to burn bridges as they crossed them so those in pursuit couldn't follow. And
It's graduation season, so a few relevant links about school, students and our future: Here's the audio of an interview I did with PlayBuffet My TEDx talk about education And a reminder about Stop Stealing Dreams, a free manifesto
As a brand manager, it is your responsibility to make people of different demographics, geographical locations, and socioeconomic statuses feel like members of one collective whole--your brand tribe.
Brands need values that hold their community together, and as a smart tribe
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