The product adoption cycle is one of the most essential things to understand when you seek to launch a product or service, or make any sort of cultural change. Different people sign up for new ideas at different rates.
At this point, it’s established that personal branding is important for a number of reasons. It provides a clear focus for personal development while establishing yourself as a thought leader. It also works wonders for career success, allowing individuals to pursue whatever it is that th
Mobile video and photo sharing apps are continuing to gain popularity with brands seeking to reach younger audiences. One of the most talked about apps following SXSW is Meerkat. So what is Meerkat and how are marketers using it to create brand experiences that build relationships with consumers?
This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
We all know it pays to have a large social media presence (this is a world where companies pay Kim Kardashian an estimated $20,000 p
This week, we learned some myths about procrastination and how to gracefully escape an overly talkative coworker.
Here are the stories you loved in Leadership for the week of July 6.
If Inbox Zero sounds completely unachievable, you aren't alone.
Almost immediately upon entering mainstream culture and conversation, the concept of work-life balance shifted out of balance. Thanks to technological advances, we've become connected 24/7, which has blurred the boundary between work and personal life.
Why do people start a business? For many, it’s the simple pursuit of being their own boss—calling all the shots, all the time. For others, it’s the entrepreneurial journey of launching a company, while creating a product or service they are truly passionate about.