Fashion brand Kate Spade is getting around the old dilemma of creating click-through merchandising opportunities on online video in a new way: a carousel of clickable goods runs underneath the video.
The ad unit, which was created using HTML5 on Google's Lightbox ad form
Recently I’ve had several situations arise which have reminded me yet again that attitude
shapes the outcome of everyday dealings in huge ways. Because of this, I decided to visit
this idea in this month’s column.
Some days my
Just in time for graduation season, Johnny Bunko is here to remind you of the 6 essential lessons of any satisfying, productive career: 1. There is no plan. Make decisions for fundamental, not instrumental, reasons. 2. Think strengths, not weaknesses. What do you consistently do well? W
When CK Prahalad, professor, corporate strategy at the Stephen M Ross School of Business in the University of Michigan, spoke of "the fortune at the bottom of the pyramid" in 2004, following it up later with a book by the same title, he made a lasting case for selling to a section of th
With 17.4% of web traffic coming directly from mobile this year alone, a 6% uptick since 2012, it's no wonder that more and more companies are developing smart mobile advertising strategies to increase brand awareness.
To account for this push toward mobile, forecasts pr
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