One of the shifting objectives adduced for the 2016 demonetisation is to reduce the cash-to-GDP (gross domestic product) ratio of the economy. Instead of cash the use of digital means to perform the transactions function of money is to be encouraged
“How do you influence people to buy things? How do you educate the public about companies? And how do you match potential customers with a given product or service? Essentially, how do you help companies win in the market?I discovered early on that
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A cause for concern is that most of the brands’ differentiations happen only in advertisingWhat makes brands successful? How is it that certain brands have managed to remain strong over the years? While a multiplicity of reasons can be
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