Mapping out of your decisions is a way of alleviating hindsight bias and gives you a more granular understanding of how you work.
Daniel Kahneman is something of a sage. He is a psychologist, yet he has won the Nobel Prize for Economics.
Why? Because he’s demonst
Only a few years ago, Google was a cool search engine looking for a revenue model. In 2002, four years after launching 'search', the company launched a pay per click (PPC) model on its Adwords platform where marketers paid for clicks instead of impressions.
Sometimes coming up with the great idea is the easiest part. Then once you get the courage to strike out on your own, the real challenges begin. One of the most difficult aspects to starting a new business is when (and how) to raise money.
This week's reader question com
Getting people to click has always been the bread and butter for digital marketers.
The topics of using search engines and social media to garner clicks have been well covered, but mobile phones and curated feeds have now brought us into a new era of the Internet.
The word “systems” can be intimidating for us entrepreneurs, right? It’s easier to pretend you can continue to run your business smoothly without them; so you do, and it doesn’t. You may as well hand the keys over to CHAOS Inc. right now, because that’s a battle that
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