No sales professional or business owner ever plans to fail. No one
commits to a career in sales with the hope of mediocrity. Most begin
their careers in sales with excitement and a starry-eyed vision of
their success. Yet for every sales professional or business owner who
is wildly successful there are at least a dozen who are hanging on by
their fingernails, struggling to get by.
What separates those who are wildly successful from those who are
struggling? More often than not the difference lies in two factors:
