Software selling
The other day I was in conversation with a CEO of a product company. We were talking about listing the particular product on iPOTT. The normal questions and answers transpired and then came up the crucial question, I asked, “ what do you claim as benefits of your software”. There was a sequence of points which he mentioned. At the end of it I had to say, “…but these are the features of your software what do you claim as the benefits of your software…” The curt answer was “ I am defining the benefits and let the user decide on how he wants to use it and benefit from it”
