Two recent conversations with senior executives at similar, but different retailers, brought up an interesting discovery. These two companies, in the traditional sari retailing business, are both well known and their brands well received in the market, especially in south India. A visit to their several retail outlets in Chennai and other cities present a picture of energy, activity, and growth - at any time of the year. The contrast is with the "modern" apparel retail showrooms selling readymade western garments.