You really only get one chance to make a first impression and you will be
competing against people who have really thought through how they can be
powerfully impactful on the first 2 sentences.
We all end up giving people labels - Verne "the Growth Guy", Alex
"the tech guru", Aidan "makes finance simple guy"... Brands
get labels - Volvo "safe", BMW "middle manager car", IKEA
"flatpack furniture"... What should your label be? If you don't know
it, you are letting people create their own label for you...