social change


Littering and Following the Crowd

Recommended by: Robert Cialdini
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Why it's so tempting to throw trash on the ground, and how environmentalists are using psychology to change thatMoreVivian WagnerLoretta Brown walked along Bishop’s Beach near Homer, Alaska, looking for plastic bottles, Styrofoam cups, beer cans, cigarette butts, and old fishing nets.“You tend to find things among the driftwood, since the same tide that washes up th