signage

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Young, Healthy, and Not So Important for Obamacare

thenewyorker's picture
The final hours before Monday’s midnight deadline to sign up for health insurance under the Affordable Care Act were predictably hectic: there was a surge of people trying to enroll at the last minute, and Healthcare.gov went down twice under the pressure. This seems like good news—more than six mil

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The wall of inspiration at

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Emotionally intelligent signage meets fast food meets eco-sustainability

danielhpink's picture
It’s the question that has vexed philosophers and statesmen since the time of Cicero: Can emotionally intelligent signage reduce napkin use in fast food restaurants? Now Burger King restaurants are working on an answer with emotionally intelligent messages printed directly on the napkins thems

4 emotionally intelligent (and psychologically sophisticated) signs

danielhpink's picture
Summers always bring a bountiful harvest of emotionally intelligent signs — and the steamy summer of 2012 has been no exception. Over the past several weeks, readers have sent in tons of photos, usually taken with their phones, from their travels around the world. Here’s the first batch

Two cities use signs to set the rules (and make a point)

danielhpink's picture
Ahh, summer. A time when some of us descend into the salt mines to finish a big project — while others of us get all Kerouac and hit the open road. If you’re in that former group, please stop complaining. If you’re in the latter, please bring your camera phone on your journey to ta

Textbook example of emotionally intelligent signage

danielhpink's picture
Back in the old days, when an international team of Ph.D. social scientists and veteran graphic designers first conceived the idea of emotionally intelligent signage in a series of secret all-night meetings in my garage*, the term had a particular meaning. The idea was that signs could be more ef

Emotionally intelligent signage in the Big Apple

danielhpink's picture
In an apparent (if perhaps momentary) triumph of emotionally intelligent signage, New York City is trying to tap hidden reservoirs of empathy among pedestrians and drivers alike by using — get this — haiku. As NBC New York explains: “Colorful 8-inch square signs featuring safety me

Leaders as Brands

ramanujamsridhar's picture
 Build and project a Confident Personal Brand. It is very important to align your personal brand with the corporate brand's values.