sales

Gyan

Arathi's picture

Arathi

Many people who have taken a marketing course have learned about the "4 P's" of marketing. They are Product, Price, Place and Promotion. In a lighter vein.....  
ramanujamsridhar's picture

Ramanujam Sridhar

The erstwhile leader in colour television is looking to diversify in a host of areas to stay afloat. Recently, when it was reported that BPL had failed to salvage part of its 350-acre land bank pledged with Deutsche Bank, it was a setback for a company that used to be among the leaders in many consumer durable segments in the late nineties. Sample this: In its heyday, the brand
Harvey Mackay's picture

Harvey Mackay

Today's mail included the first holiday greeting of the season -- for Thanksgiving.  One of our vendors sends us an eye-catching Thanksgiving card every year, thanking us for our business.  This is an approach I started my first year in business.   What I love about this custom is that our greeting never gets lost in the shuffle.  We get relatively few cards in
misner's picture

Ivan R Misner

Some business people seem to have all the luck. The right people just seem to put themselves in the path of these lucky people, ready to introduce them to people who will give them all the business they could ever desire. Do you know any people like this? Then you should also know that it’s likely more than just luck that brings a deluge of referrals their way.
Johngreathouse's picture

John Greathouse

Len Short is truly an online marketing pioneer, heading up marketing at Charles Schwab, AOL and then (PRODUCT)RED. He is now leading Chug, a car buying search engine, as its Founder and CEO. Before his career moved online, Len worked...
sethgodin's picture

Seth Godin

The easiest way to describe your product (or service or candidate or cause) is to outline how it's different from the competition. "This is just like Brand X, but 5% cheaper, 10% faster, 20% easier to use and it comes...
Harvey Mackay's picture

Harvey Mackay

Sharon Lechter is known world-wide as the co-author of the international bestselling book Rich Dad, Poor Dad and the Rich Dad series of books.  Rich Dad, Poor Dad has been on The New York Times Bestseller list for over six and a half years and is available in over 50 languages and sold in more than 108 countries.  More than 27 million Rich Dad books have been sold around the
Harvey Mackay's picture

Harvey Mackay

A buddy of mine dubbed my newest book, The Mackay MBA of Selling in the Real World, "Harvey Mackay's economic stimulus plan."  It's custom-tooled to boost the take-home pay of sales pros, from novices to veterans.   Right now, war is raging between the old school of pound-the-pavement sellers and new age techno-mavens.  Should you still
ianfaria's picture

ianfaria

“Selling is the defining function in any commercial enterprise. The sales effort makes all other activity possible. It’s the gateway to prosperity.” Says Jack Carew in his latest book called the MENTOR Every commercial establishment needs to be driven by the efforts of the Sales Force. This is a fact that makes more sense in an economy that is slow.
Harvey Mackay's picture

Harvey Mackay

A cartoon in The New Yorker magazine showed two assistants preparing a conference room.  One says to the other, "And don't forget the little notepads in case one of them has an idea."
Johngreathouse's picture

John Greathouse

Len Short is truly an online marketing pioneer, heading up marketing at Charles Schwab, AOL and then (PRODUCT)RED. He is now leading Chug, a car buying search engine, as its Founder and CEO. Before his career moved online, Len worked...
Harvey Mackay's picture

Harvey Mackay

Today's mail included the first holiday greeting of the season -- for Thanksgiving.  One of our vendors sends us an eye-catching Thanksgiving card every year, thanking us for our business.  This is an approach I started my first year in business.   What I love about this custom is that our greeting never gets lost in the shuffle.  We get relatively few cards in
Harvey Mackay's picture

Harvey Mackay

Sharon Lechter is known world-wide as the co-author of the international bestselling book Rich Dad, Poor Dad and the Rich Dad series of books.  Rich Dad, Poor Dad has been on The New York Times Bestseller list for over six and a half years and is available in over 50 languages and sold in more than 108 countries.  More than 27 million Rich Dad books have been sold around the
Harvey Mackay's picture

Harvey Mackay

A buddy of mine dubbed my newest book, The Mackay MBA of Selling in the Real World, "Harvey Mackay's economic stimulus plan."  It's custom-tooled to boost the take-home pay of sales pros, from novices to veterans.   Right now, war is raging between the old school of pound-the-pavement sellers and new age techno-mavens.  Should you still
sethgodin's picture

Seth Godin

The easiest way to describe your product (or service or candidate or cause) is to outline how it's different from the competition. "This is just like Brand X, but 5% cheaper, 10% faster, 20% easier to use and it comes...
Gri's picture

Gridharan Vidi

Business Innovation If you are an entrepreneur, you are sure to get advice from all known and unknown sources saying if you want to be successful you have to innovate, create or think out of box. They are 100% correct. But the big but is that how to be creative and innovative?
misner's picture

Ivan R Misner

Some business people seem to have all the luck. The right people just seem to put themselves in the path of these lucky people, ready to introduce them to people who will give them all the business they could ever desire. Do you know any people like this? Then you should also know that it’s likely more than just luck that brings a deluge of referrals their way.
Arathi's picture

Arathi

Many people who have taken a marketing course have learned about the "4 P's" of marketing. They are Product, Price, Place and Promotion. In a lighter vein.....  
ramanujamsridhar's picture

Ramanujam Sridhar

The erstwhile leader in colour television is looking to diversify in a host of areas to stay afloat. Recently, when it was reported that BPL had failed to salvage part of its 350-acre land bank pledged with Deutsche Bank, it was a setback for a company that used to be among the leaders in many consumer durable segments in the late nineties. Sample this: In its heyday, the brand
Arathi's picture

Arathi

Many people who have taken a marketing course have learned about the "4 P's" of marketing. They are Product, Price, Place and Promotion. In a lighter vein.....  
ramanujamsridhar's picture

Ramanujam Sridhar

The erstwhile leader in colour television is looking to diversify in a host of areas to stay afloat. Recently, when it was reported that BPL had failed to salvage part of its 350-acre land bank pledged with Deutsche Bank, it was a setback for a company that used to be among the leaders in many consumer durable segments in the late nineties. Sample this: In its heyday, the brand
Harvey Mackay's picture

Harvey Mackay

Today's mail included the first holiday greeting of the season -- for Thanksgiving.  One of our vendors sends us an eye-catching Thanksgiving card every year, thanking us for our business.  This is an approach I started my first year in business.   What I love about this custom is that our greeting never gets lost in the shuffle.  We get relatively few cards in
misner's picture

Ivan R Misner

Some business people seem to have all the luck. The right people just seem to put themselves in the path of these lucky people, ready to introduce them to people who will give them all the business they could ever desire. Do you know any people like this? Then you should also know that it’s likely more than just luck that brings a deluge of referrals their way.
Johngreathouse's picture

John Greathouse

Len Short is truly an online marketing pioneer, heading up marketing at Charles Schwab, AOL and then (PRODUCT)RED. He is now leading Chug, a car buying search engine, as its Founder and CEO. Before his career moved online, Len worked...
Harvey Mackay's picture

Harvey Mackay

Sharon Lechter is known world-wide as the co-author of the international bestselling book Rich Dad, Poor Dad and the Rich Dad series of books.  Rich Dad, Poor Dad has been on The New York Times Bestseller list for over six and a half years and is available in over 50 languages and sold in more than 108 countries.  More than 27 million Rich Dad books have been sold around the
Harvey Mackay's picture

Harvey Mackay

A buddy of mine dubbed my newest book, The Mackay MBA of Selling in the Real World, "Harvey Mackay's economic stimulus plan."  It's custom-tooled to boost the take-home pay of sales pros, from novices to veterans.   Right now, war is raging between the old school of pound-the-pavement sellers and new age techno-mavens.  Should you still
sethgodin's picture

Seth Godin

The easiest way to describe your product (or service or candidate or cause) is to outline how it's different from the competition. "This is just like Brand X, but 5% cheaper, 10% faster, 20% easier to use and it comes...
Gri's picture

Gridharan Vidi

Business Innovation If you are an entrepreneur, you are sure to get advice from all known and unknown sources saying if you want to be successful you have to innovate, create or think out of box. They are 100% correct. But the big but is that how to be creative and innovative?
ubmenon's picture

U Bhagyanath Menon

No sales professional or business owner ever plans to fail. No one commits to a career in sales with the hope of mediocrity. Most begin their careers in sales with excitement and a starry-eyed vision of their success. Yet for every sales professional or business owner who is wildly successful there are at least a dozen who are hanging on by their fingernails, struggling to get by. What separates those who are wildly successful from those who are struggling? More often than not the difference lies in two factors:
ubmenon's picture

U Bhagyanath Menon

There’s a difference between a good salesperson and one who gets to the top rung. What separates the star performer has little to do with selling technique, product or company status. Here are the six personality traits of top salespeople:http://www.businessbrief.com/6-qualities-that-separate-good-salespeople-from-great-ones/
Arathi's picture

Arathi

This is an ad which uses the Pata Chitra Katha and has won the Design Lion at the Cannes lion festival,2009.    
cbahri's picture

Charu Bahri

Sales personnel perform a key task for any organization.
ubmenon's picture

U Bhagyanath Menon

Here are some thoughts provided by Mr John Hersey…. Feedback is vital for learning and improving, as much in business as in life.
Harvey Mackay's picture

Harvey Mackay

"How many salespeople do you have?"  I'm often asked that question, and I reply that we have 450.  "WOW!" is the usual response, followed by "How many employees do you have?"  My answer is the same:  "450."
IndianInk's picture

Sharath Bhat

    I sometimes think it is useful for children to learn their reality lessons early in life.
balaji's picture

Balaji Pasumarthy

There is more to demanding customers than meets the eye.
Harvey Mackay's picture

Harvey Mackay

A cartoon in The New Yorker magazine showed two assistants preparing a conference room.  One says to the other, "And don't forget the little notepads in case one of them has an idea."
businessgyan's picture

Editiorial Team

The relationship between the negotiator and the client can be a crucial factor in deciding a company’s success.
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