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Gyan

Harvey Mackay's picture

No business can stay in business without customers.  How customers are treated and sadly, mistreated, determines how long the doors stay open.  Poor quality service has probably doomed as many businesses as poor quality products.   Enter the "guru of customer service," John Tschohl.  He earned that moniker from USA Today, Time and Entrepreneur
verneharnish's picture

Latest Fortune "Venture" Column -- take three minutes to scan through 5 clever marketing ideas for your business - something you might consider at your next weekly marketing meeting (you have one, correct?). Here's a link...
sethgodin's picture

The easiest way to describe your product (or service or candidate or cause) is to outline how it's different from the competition. "This is just like Brand X, but 5% cheaper, 10% faster, 20% easier to use and it comes...
Harvey Mackay's picture

I have never met anyone who left his or her job, whether fired or voluntarily, who started his or her own business -- and regretted it.  What these people always regret is not having done it sooner.  This includes people who eventually failed and had to go back to work for someone else.
Harvey Mackay's picture

If you were given a 180-second opportunity to change your business forever, would you be prepared to do it on a moment's notice?  You would if you learn about the elevator speech as defined by Terri Sjodin in her new
amit.grover's picture

Pricing problems are not rare, and among all issues faced by startups, pricing is right on top. Though there is no perfect pricing method, I am sharing 10 pricing strategies for startups below:
balaji's picture

 This post is a guide to how you can actually implement the freemium model for your business if and when you get to a point of serious consideration. I can share some of the unique experiences from our own business and how we switched from paid to freemium and whether it makes sense for your company.
Harvey Mackay's picture

After many decades of being a business owner and salesman, I have never, ever changed my Golden Rule of Selling:  Know Your Customer.
ubmenon's picture

"The Pizza Turnaround" Commercials: What do you think of Domino's new commercials and the strategy to win back customers-
ubmenon's picture

There’s a difference between a good salesperson and one who gets to the top rung. What separates the star performer has little to do with selling technique, product or company status. Here are the six personality traits of top salespeople:http://www.businessbrief.com/6-qualities-that-separate-good-salespeople-from-great-ones/
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