The Complete Man Returns

ramanujamsridhar's picture
Posted 23 September 2010 - 5:03pm by ramanujamsridhar
Ramanujam Sridhar
Raymond's advertising is a good example of a brand proposition kept alive and intact down the years..

Brands constantly try to remain in the public memory and advertising is an important way of making it happen. Raymond's advertising in particular has managed to engage consumers with the brand.

We goofed. Pure and simple. Before you attempt to say “so what's new” ....)


See original: Third Umpire on Branding The Complete Man Returns

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