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Corporates with a conscience
After years of preaching by management gurus on the need for corporate social responsibility, the tide is moving in the right direction. Companies took time to understand the essence of philanthropy when done to a larger section of the society, beyond their target audience, will pay dividends in the years to come. Of late, the view that industry should do more for social development has become part of conventional wisdom.
Rotary International has always emphasised social responsibility among corporate houses. The nationwide Pulse Polio immunisation drive is a sparkling example of such a public-private partnership. One of the world’s oldest and largest social organizations, Rotary International, is celebrating its centenary in 2005.
Rotary Club of Bangalore has been the pioneer in identifying corporate philanthropy. They have now built a tradition of recognising the service rendered to the society both by individuals and corporate houses. Instituted in 1997, Brooke Bond was the first corporate house to be recognised and felicitated for the Corporate Citizen award.
The Corporate Citizen award recognises the efforts of companies in being responsible corporate houses. Companies like Titan Industries, GE Technology Centre and Infosys have been recipients of the award for their efforts to build a better society. The award was in two categories: one for larger national and multinational firms with more than Rs 100 crore turnover and another for small and medium enterprises with less than Rs 100 crore turnover. GE Technology Centre and Lotus Energy Systems were the awardees last year.
The award is for identifying the best and innovative public-private partnership to bring a change for the society at large. For instance, the winners of this year, Biocon India and Timken Engg have built up the total infrastructure needed for their community. Biocon has been in the forefront of Pulse Polio immunisation drive and also been involved in waste management and traffic management as part of BATF. While Timken has built two schools and an orphanage for underprivileged children.
This year the Corporate Citizen award jointly instituted by Rotary Club of Bangalore and Businessgyan was presented on June 6th 2005. Nominations were filed by companies who were later contacted for relevant details through a comprehensive questionnaire. An eminent panel of judges scrutinised each of the application and selected the winners. Below is the list of companies who were shortlisted for their remarkable work in CSR:
|
Company |
CSR Work |
|
Aditi Technologies Pvt. Ltd. |
Education facilities + Midday meal |
|
Ample Communications India Pvt. Ltd. |
Setting up schools for underprivileged |
|
AstraZeneca Pharma India Pvt. Ltd. |
Adopting villages + donating ambulance |
|
Aztec Software & Tech Services |
Education facilities for underprivileged |
|
Ballarpur Industries Ltd |
Adopting villages + eco-friendly production |
|
Bechem Oks Lubricants- India |
Education facilities + Tsunami relief |
|
Bhoruka Power Corporation Ltd |
Village health camps + self help group workshops |
|
BioCon India Ltd |
Polio immunization + eco-friendly traffic booths |
|
Citigroup India |
Financial literacy + microcredit |
|
CG Smith Software Pvt Ltd |
Blood donation + Tsunami relief |
|
Christ College |
Vocational education for slum children |
|
Feedback Business Consulting |
Ideas for governance |
|
Globals Inc. |
Entrepreneurship skills training |
|
GMR Infrastructure Ltd |
Education facilities for underprivileged |
|
Group 4 Facility Services Pvt. Ltd. |
Tsunami relief |
|
Infinite Computer Solutions- India |
Education facilities + Tsunami relief |
|
Jain Group of Institutions |
Full fledged opportunity school |
|
KAR Mobiles Ltd |
Blood donation camps |
|
K.K.Corporation |
Hospitality for foreign students |
|
Maintec Technologies Pvt. Ltd. |
Donations to charity programs |
|
Mantri Developers Pvt. Ltd. |
Development of public parks and roads |
|
MindTree Consulting Pvt. Ltd. |
Career chance for spastic youth |
|
Motorola India Electronics Pvt. Ltd. |
Wireless equipment for tsunami relief |
|
Mphasis BFL Ltd |
Education facilities for underprivileged |
|
Mahendra Associates |
Funds for hospital and disability relief |
|
M.S.Ramaiah School of Adv. Studies |
Talented engineer scholarship |
|
Micron Electricals |
Waste management funds for BATF |
|
Monalisa Interior Decorators Pvt. Ltd. |
Education facilities for underprivileged |
|
Moog Motion Controls- India |
Vocational training for slum children |
|
Paharpur Cooling Towers Ltd |
Education facilities for underprivileged |
|
Philips Software Centre Pvt. Ltd. |
Donations to charity programs |
|
Prestige Estates Projects Pvt. Ltd. |
Development of public parks and roads |
|
Pelorus Consulting Pvt. Ltd. |
Career chance for disabled youth |
|
OKS Speciality Lubricants |
Eco-friendly production + rain water harvesting |
|
Rao Ideal Services Pvt. Ltd. |
Educational help for poor students |
|
Resurgent Business Pvt. Ltd. |
Care for Kashmir evacuees |
|
Subex Systems Ltd. |
Education facilities for underprivileged |
|
Sportz Village |
Education facilities for underprivileged |
|
The Taj West End |
Vocational training |
|
Timken E & R India Pvt. Ltd. |
Building schools |
|
TNT Logistics India Pvt. Ltd. |
Contributed to world food programme |
|
Transport Corporation of India Ltd. |
AIDS awareness programs |
|
Tyco Engineering & Const. Pvt. Ltd. |
Tsunami relief |
|
Userspace India Pvt. Ltd. |
Cancer research |
|
vMoksha Technologies Pvt. Ltd. |
Donations to charity programs |
|
V3 Engineers Pvt. Ltd. |
Adopting villages + Education facilities |
|
Wep Peripherals Ltd. |
Rain water harvesting |