Signposter.com Launches Outdoor Advertising with Online Service Developed by Infosys Technologies
Infosys
Technologies has developed an interactive online portal for advertising service
provider Signposter.com that will help small and medium sized businesses buy
and manage outdoor advertising. This new service from Signposter.com, a
subsidiary of global advertising, marketing and communication services giant
WPP, is aimed at increasing Signposter.com's share of the outdoor
advertising market.
Infosys developed a visually enhanced portal that enables companies to discover which billboard sites are available in their local area and also how much it will cost to place the advertisement. Until now only organisations with large budgets could afford to advertise on the most prominent or desired billboards, bus shelters or buses. Infosys' Global Delivery Model allows Signposter.com to not only accelerate the introduction of the new service, but also make the outdoor advertising market accessible to small and mid-size businesses.
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