Bajaj Electricals Embarks on Aggressive Growth Journey with Oracle

Bajaj Electricals Limited has announced that it has invested in Oracle Applications and Oracle Business Intelligence to power its aggressive growth over the next few years. BEL recently restructured its business and has adopted several new modern management practices. A new IT infrastructure, which includes cutting edge applications from Oracle, is being deployed to help the company's management gain greater visibility into, and control of, its distribution and supply chain networks. It has been successfully relying on Oracle's JD Edwards EnterpriseOne in its manufacturing plants since 2000.  It is currently implementing the Oracle E-Business Suite for better transaction processing, and Oracle's Siebel CRM to streamline sales automation, service pricing and channel management processes. Additionally, Oracle's Demantra and Oracle Advanced Supply Chain Planning will be deployed for demand planning and demand management capabilities, and Oracle Business Intelligence for better decision- making.

Oracle Consulting is the implementation partner for the Oracle solutions at BEL. The first phase of this implementation is expected to be complete by April 2009. In 2009, BEL plans to implement Oracle's Agile Product Lifecycle Management (PLM). With these implementations, BEL expects to create an accurate forecasting system for its electrical products, revamp its supply chain network and make itself more agile and interact better with its customers. As a result of these implementations and the shared and standardized processes at BEL, the company's customers can expect faster and consistent responses. Customers will also benefit from supply chain efficiencies, which could result in better product pricing. Demantra enables customers to predict demand for new products based on the past history of similar products. The offering can also help determine any market cannibalization impact that will help BEL improve service levels during new product launches and better control on inventory levels. The workflow and audit capabilities within Demantra can help BEL with real-time collaboration for consensus forecasting, managing compliance for forecast changes and managing exceptions in real-time.