Cisco Leads Mobile Experience Transformation as Service Providers Evolve Toward a 4G Mobile Internet

At the 2009 GSMA Mobile World Congress, Cisco® is demonstrating how service providers worldwide are embracing a 4G mobile Internet transformation strategy with Cisco Internet Protocol Next-Generation Network (IP NGN) mobile transformation solutions designed to create compelling, new revenue-generating services and applications for consumers and end-users. Spurred by the dramatic rise in demand for mobile broadband and video, mobility is the fastest growing IP segment for services providers worldwide in terms of overall traffic. Service providers are finding new revenue opportunities in mobility, with reduced times to market, by delivering a wide range of new and differentiated services, many of which incorporate video.

Cisco last week announced the results of a Cisco Visual Networking Index (VNI) Mobile Forecast for 2008-2013, providing key findings on a variety of IP networking trends driven largely by the increased use of mobile broadband applications. These projections, such as mobile IP traffic expected to increase 66 fold from 2008-2013, reflect the evolving transformation to the fourth-generation, or 4G, mobile Internet that will enable consumers to experience a truly connected life through a variety of video and rich media applications and broadband services. It offers an end-to-end portfolio of advanced, 4G-ready mobile Internet technologies, which are also 3G-capable, in the four key areas impacting mobile operators' IP NGN transformation ─ efficient connectivity, intelligent control, coverage expansion and client applications.

It extends its portfolio of mobile gateways by announcing support for the LTE gateway on the Cisco 7600 Series Router. The Cisco 7600 Series routers, with more than 80,000 nodes installed to date, offer service providers functionality and investment protection.  It  is also launching the Cisco Wireless Security Gateway as part of its offering to support the security needs of various in-home licensed and unlicensed wireless broadband technologies, such as UMA and Femto, which enable service providers to scale their service offerings.  Cisco IP NGN integrates the intelligence and scalability required to meet the rapidly expanding needs of today's mobile operators and better position them to deliver new, revenue-generating services.  It is also working with companies to offer profitable mobile applications that will allow service providers to monetize the mobile Internet.  Cisco is collaborating with Feeva to deliver targeted mobile advertising based on network intelligence.