TippingPoint Technologies Announces APAC Marketing Lead

TippingPoint Technologies announced the appointment of Ben Munroe to run the integrated marketing function for its Asia Pacific business, supporting sales leaders in seven regions. His scope of work includes demand-generation, channel marketing, communications and PR, managing agency relationships and integrating client and media-facing campaigns across all regions. Reporting to David Schmertz, Asia Pacific Vice President for Sales & Marketing, Munroe is charged with bringing a cohesive voice to marketing campaigns across the multiple regions and with repositioning the TippingPoint message to address business leaders concerned about the threats security flaws pose to their enterprises. 

A 14-year veteran of marketing and media in Asia Pacific, Munroe is based in Singapore and joins TippingPoint from IBM, where he held a number of regional marketing strategy roles in various divisions including Global Business Services formed by IBM after the 2002 acquisition of PWCC. Most recently he managed the Asia Pacific marketing for service product lines under the Global Technology Services group, which includes ISS.