GETIT Launches Revolutionary New Buying Guides

GETIT Infoservices released its all new Buying guides for Bengaluru for 2009. The two new directories, B2C for Offices & Homes and B2B for Industries are paginated using a proprietary new multi-level categorization system which is set to revolutionize the way products and services are sourced.

The new Buying Guides are paginated by category and are produced in multi color on glossy paper and the highest production values. The USP is the categorization. Earlier, all the Yellow Pages were paginated alphabetically by category. Herein, "diamonds" appeared next to ‘diapers" which appeared next to "diaries". Thus, there was scope for improvement in the environment for advertising. With GETIT's new categorization, Diamonds appears under the Jewelry section next to Gold, Gems, Semi-precious jewelry etc. This provides a significantly improved search experience.

In addition, GETIT has further sub-divided these classifications into more specific, based on their attributes and application. For example, the previous Yellow Pages had a classification "Chemicals". Now, in the B2B Industrial Guide, under the Chemicals category, there are five sub-categories and over 50 classifications for instance Chemicals - Textile, Chemicals - Packaging, Adhesives and so on. The other interesting feature of these new directories is that users can now identify each establishment based on their business type - whether they are manufactures, dealers, agents etc. This makes it simpler to find the right vendor.