Buffalo Signs up Supertron to Distribute Wireless Products

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Buffalo announced its tie up with Supertron Electronics for the distributorship of its wireless range across India. Buffalo already has a storage product line including networking, wireless, storage and multi-media solutions across different verticals, with Supertron Electronics as its distributor and it wants to expand its horizon as far as its wireless solution range is concerned. Buffalo's main focus for pushing the wireless range would be SMB and SOHO market in India, as the wireless market is on its growth path. Buffalo Inc. is building a strong channel path and is enhancing its marketing strategies to promote more and more wireless products in India. Buffalo not only plans to reach out to Tier 1 cities but also wants to make a strong presence in smaller cities with the help of its channel strength.