IDG Ventures India Invests in Ozone Media

IDG Ventures India announced its Series A investment in Ozone Media. As part of the investment, Manik Arora and Ritesh Banglani from IDG Ventures India will join the company's Board of Directors. As an ad network, Ozone Media provides advertisers who want to leverage the internet, access to websites in its database. It utilizes advanced behavioural and contextual targeting techniques to identify the most relevant websites for advertisers and further allows those advertisers to track performance of their campaigns. Ozone Media differentiates itself in this space by providing better targeted solutions for industry verticals, and providing complete transparency and control over ad placement. Further, the company has accumulated a large volume of premium inventory, especially in regional language and video. The Indian market for online advertising is estimated to be Rs. 450 crores currently, and is expected to grow to INR 2,000 crores over the next 3 years. Globally, ad networks account for more than 40% of display advertising spend on the internet, and helps monetize the long tail of internet sites.