Philips to Launch Handsfree Intelligent Food Processor

Philips Electronics India announced the launch of Handsfree Intelligent Food Processor, a breakthrough innovation in a category, which has seen few innovations for the Indian market. The launch is in line with Philips' objective to transform into a lifestyle and healthcare company using innovation as a key driver. The Intelligent Food Processor has been developed in India based on an extensive research on consumer insights carried out with several housewives all over the country. . With this innovative range the company plans to capture and sustain market leadership in the Indian Domestic Appliances industry.

In the Indian scenario, small appliances companies have concentrated either on wattage or attachments, never offering a combination of both these critical elements in their food processors. The 'Intelligent Food Processor' strengthens Philips' food processor line with the introduction of a 750 W powerful motor with a reverse quadra flow for a superior grinding experience. Its key differentiators from other food processing appliances is the extra wonder arm with 'Intellilock' facility and an 'Intellicontrol which has a timer, Intellilock feedback and an Auto-Shut off ability that eliminates need for supervision thereby allowing homemakers to spend more time with the family and less time in the kitchen. Other meaningful advancements include Vacuum pad, Leak proof and Break resistant jar providing an assurance of safety and reducing tension of spillage.

Philips will be aggressively marketing this product with demonstrations, on-ground events & promotions in high traffic areas, retail outlets wherein the consumer can see, touch, feel and experience the Philips Intelligent Food Processor. To enable consumers to experience the product we will provide the option of home demos after purchasing the product by calling on the Philips helpline number 1860-180-1111.  The range conforms to highest standards for quality and safety and is certified by Bureau of Indian Standards (BIS). The Intelligent Food Processor range will currently be available in 3 models across the country; priced between Rs 4995 - Rs 8595 at all Philips authorized distributor and dealer outlets.