Cyberstar Unleashes Aggressive Marketing Campaigns

Cyberstar Infocom Ltd, announced an aggressive roll out of marketing initiatives designed to promote the latest range of Creative Zen Vision and Zen V plus MP3 players in the region. As a part of this aggressive rollout, Cyberstar recently launched http://creative.rediff.com/, a microsite designed to enable easy online purchases for this latest range of Creative MP3 players in India. Cyberstar has also entered into retailing arrangements with large format retail stores like Big Bazaar, Reliance Retail and Home Solution stores and is also negotiating with a host leading book and music retail outlets to introduce Creative multimedia products on their retail shelves, across the country.

The award winning ZEN Vision: M does more than play just videos, photos and music. It displays them in their true glory on a vibrant, large 2.5" full-color screen, perfect for road trips long or short. Available in sleek 30GB and 60GB models these latest MP3 players sport five dazzling colors - blue, green, pink, black and white. Small and trendy, ZEN V Plus features a brilliant full color 1.5" OLED display with a suite of music, photo, radio and video functions. All Creative ZEN MP3 players support AAC music and unprotected iTunes Plus tracks from the iTunes store, in addition to MP3 and WMA formats.