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V.N. Bhattacharya
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Management Consultant


Independent management consultant on strategy focussed on sustainable and profitable growth of companies. Work encompasses competitive and corporate strategy, growth strateg, sales and marketing strategies.


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11 years 10 months


A strategist’s mind examines a problem from the point of view of other players that compete with, buy from, or supply to us. Inability to do so can cause serious errors of judgement.A window to our mindsTo explore how experienced managers handle issues of this nature, I wrote about Mr. Sharma’s problem in December 2017. I narrated his predicament
Competitive bidding is a fascinating subject; it is as much about business as about the workings of the human mind. The desire to achieve results prompts individuals to adopt strategies that reveal lessons from Game Theory. This issue relates to one such story.Standard Metals, a large and reputed producer of steel, has bid to supply steel sections
We have all read about the publicity nightmare United Airlines went through in April 2017. What can we learn from it on decision-making in a crisis?United in crisisOn April 9, at the request of United’s manager, security officials forcibly removed a passenger from an overbooked flight in Chicago airport. Videos of the bleeding passenger being
Have you noticed that the vast majority of job applicant résumés say nothing about the person?They say a lot about professional aspects of the individual. Career experience is carefully outlined with names of companies, positions held and periods served. Many – too many, if you ask me – skills are detailed. Achievements are extolled in bold or
Performance appraisal season is almost upon us. Here are a few tips on how you can get an appraisal better than what your performance truly merits.First, work hard and try to deliver good results in the weeks and months just before the boss begins to write your report card. It is okay, maybe even smarter, to have slacked a bit in the preceding
India’s demonetization exercise has taken the country by storm. Amid widespread support from the masses, there is now a growing body of criticism from citizens, political parties, and economists. Arguments range from bringing misery to people, slowing macroeconomic growth, to whether it will have any long-lasting impact on black money. We will