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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on


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A thoughtful friend has a new project, and decided to integrate a podcast into it. Talking to a producer, he said that his goal was to make it a “top 10 podcast on iTunes.” Why is that the goal? That’s a common goal, a popular goal, someone else’s goal. The compromises necessary to make it […]   
We’ve been doing it for a long time. “The Gods must be crazy.” The easiest way for a human to deal with a complex system (an AI that plays Scrabble, the traffic, the weather) is to imagine that there’s a little man inside, someone a lot like us, pulling the levers, getting annoyed, becoming frustrated, […] 
Over time, some people embrace edge beliefs like ear candling, the Stein Harmonizer and hydrogen infused water, among thousands of others. Our search for reassurance and belief is built deep into our culture. And if it’s not hurting anyone and you can afford it, a placebo is a fine tool, and often a bargain, possibly effective [
There are two reasons we say ‘please’ and ‘thank you’. The first is pretty obvious. It gives the other person dignity. It acknowledges their humanity. It implies that at some level, this engagement is voluntary. But of course, none of this is true when we’re talking to Siri or Alexa. There’s a second reason. It
In The Wizard of Oz, we meet a powerful heroine. Dorothy is resolute, focused and honest. A generous partner, leading her friends to where they seek to go. “C’mon, let’s go,” is a great sentence, worth using more often. It doesn’t require a permit, a badge or a degree. It’s simply the work of someone […]
You probably know people who are late. Often. They don’t want to be late. In fact, their good intentions are probably the reason that they are late. They might try one technique or another, and even apologize for being late, and yet it happens again. There is one reason and one amplifying factor. The amplifying […]   



She's not a myth. Some marketers generate ten times (or a hundred times) as much value as a typical marketing person. How come? The 10x marketer understands that the job isn't to do marketing the way the person before you...       
My friend Lisa is fascinated by the self-cleaning oven. In principle, it takes care of itself, an ongoing cycle of productivity. One button gets it dirty, then another button cleans it right up. Even better, consider the camera that
Leadership is a choice. This is apparently controversial, but more than any other element I can track, leadership occurs when someone decides it's important that they lead. The challenge, then, is in making the choice to lead. I'd like to...       
Customer service used to be a great divide. Well-off companies would heavily invest in taking care of customers, others would do the minimum (or a bit less). Of course, back then, organizations couldn't possibly give you all the service you...       
If you frequently run last-minute sales, don't be surprised if your customers stop buying things in advance. You're training them to wait. If you announce things six or seven times, getting louder each time, don't be surprised if your customers...       
Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make...       



[There’s a lesson here for all marketers—legacy brands have clouded our understanding of what marketing can do today…] US prohibition ended in 1933. After that, there was a gold rush that led to the creation of dozens of billion dollar brands. 80 years later, the prohibition against pot is ending in various places throughout
Road 1: I can learn from you and make things better Road 2: You’re an important customer and I can bring empathy and care to this moment to strengthen our relationship Road 3: I can teach you something and make things better Road 4: Go away Now it begins to make sense. For example, if […]       
Raising too little. And raising too much. The typical go-go small business goes out and raises $200,000 or $400,000 in equity, usually from friends, family and amateur investors. Maybe a bit more or less. This is a danger zone. This is funding for your expenses and your salary and it will rarely pay off for […]      
When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects will be a significant social media presence. People will talk about you in ways that they like to talk… online. On the other hand, if you spend all your time […]    
Thanks to everyone who already made it a bestseller. So many people went to the site Tuesday, we broke Amazon’s checkout algorithm for several hours–I’m apologizing on their behalf if it’s been a hassle. I appreciate your persistence. You can find all the ways to buy it here. (Along with a free excerpt and some […]
Because the IT team is interacting with your customers. And they call them users. Or ignore them. The local bank, for example, decided that adding a seventh and eighth digit to its two-factor authentication system would make it more secure (it’s a vanishingly small difference, but that’s a story for another day.) I’m sure that [