sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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7 years 5 months

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All software is held together with patches, shortcuts and cruft. (Many old houses are as well). Don’t be surprised. Expect it. At some point, you’ll need to take a deep breath and pay a bunch of money to start fresh. And then, the very next day, there will be paper clips and string accumulating again. […]   
A few years ago, I self-published a workbook called the Shipit Journal. It instantly sold out, so I went back to press two more times, and they sold out as well. The Shipit Journal works for a simple reason: It’s difficult to write things down. Difficult to break a project into small pieces and take […]     
That’s what the sign at the airport cafe said. It’s clearly a state of mind. Everyone at the airport is in one of two states: in a hurry, or killing time. The absolute number isn’t relevant–it doesn’t matter how many minutes until the flight that they’re expecting to catch. What matters is their state. The [
Secret #1 is the biggest one: More bad ideas. The more bad ideas the better. If you work really hard on coming up with bad ideas, sooner or later, some good ideas are going to slip through. This is much easier than the opposite approach. Secret #2 is more important: Generosity. It's much easier and […]      
Almost every element of good bread happens long before it goes into the oven. Too often, we spend our time and effort on the exciting last step. And too often, we forget to spend our time and attention on the preparation that’s a lot less urgent or glamorous, but far more important. Poor preparation is […]    
“Which one do you want?” There were 100 quarts of strawberries at the farmer’s market yesterday. In answer to the farmer’s question, the person ahead of me in line spent a full minute looking them all over before picking one. The thing is: 90% of the strawberries in a quart are hidden from view. They’re […]

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She's not a myth. Some marketers generate ten times (or a hundred times) as much value as a typical marketing person. How come? The 10x marketer understands that the job isn't to do marketing the way the person before you...       
My friend Lisa is fascinated by the self-cleaning oven. In principle, it takes care of itself, an ongoing cycle of productivity. One button gets it dirty, then another button cleans it right up. Even better, consider the camera that
Leadership is a choice. This is apparently controversial, but more than any other element I can track, leadership occurs when someone decides it's important that they lead. The challenge, then, is in making the choice to lead. I'd like to...       
If you frequently run last-minute sales, don't be surprised if your customers stop buying things in advance. You're training them to wait. If you announce things six or seven times, getting louder each time, don't be surprised if your customers...       
"I know that this expensive herbal tincture homeopathic remedy is merely an expensive placebo. But I'll take it anyway, because placebos work." A friend used to wear a fur coat in the winter, telling me that it was the only...       
Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make...       

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Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make...       
There's confusion between tactics and strategy. It's easy to get tied up in semantic knots as you work to figure out the distinction. It's worth it, though, because strategy can save you when tactics fail. If a tactic fails, you...       
You don't apply. You don't get a salary. No one picks you. Bragging about how much money you've raised or what your valuation is a form of job thinking. Entrepreneurship is a chance to trade a solution to someone who...       
When your timeline is an hour or a day, it's easy to get in the tactical groove. But repeat that hour after hour, day after day, and all you're making is a mess. This is bureaucracy run amok. This is...       
On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles of that book into law. There are two ways to look at this. Lawyers and yield-maximizers can find ways to use fine print and...