rickkash

Rick Kash is the founder and CEO of The Cambridge Group, and coauthor of the new book, How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In (HarperBusiness). His previous book was The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits (Currency/ Doubleday; September 2002). In addition to The Cambridge Group, he co-founded Spectra Marketing Systems, a micro-marketing supermarket and mass merchandiser information system used by more than 90% of packaged goods and beverage marketers. To learn more about his new book, visit www.howcompanieswin.com.