Ramesh

Defussion has capabilities to solve both complex and basic data analysis problems using best of breed human resources and statistical packages (SPSS, QUANTUM). Defussion is managed by professionals with many years experience at market research agencies like Research International, Millward Brown, AC Nielsen and IMRB. We bring to the table complementary research skills in data processing, analytics, account planning, client servicing and marketing consultancy in countries like Japan, USA, UK and India. Between us we have handled both quantitative and qualitative studies including brand tracking, usage and attitude studies, dipstick studies, advertisement testing, concept testing, customer satisfaction studies and retail audits. Our current clients from the market research sector include clients from Japan, US, UK, OZ, Italy and South Africa. Our Indian client list include, Cafe Coffee Day, Max Retail and Reliance Retail.