changethis

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changethis.com
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Introduction: 

Our mission: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

For more information on what a manifesto is, visit the Help section.

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

Contact ChangeThis
Our e-mail address is info [at] changethis [dot] com
- See more at: http://changethis.com/page/show/about_us#sthash.CPOp7LpN.dpuf

History

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3 years 9 months

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“Change means doing things that are new, and forgoing things that are familiar. It means discomfort and uncertainty, and the real likelihood of being wrong. All in all, it’s scary. It really comes down to a decision. You either ride things out, fight for the status quo and hope the changes you’re sensing are going to slow (they
“Many organizational leaders long to talk about diversity and inclusion, and want to make diverse hires and bring more people into the room. But institutionalized biases have put true equity—the breaking up of the dominance of one culture and the creation of space for those who have been underrepresented—out of reach for those
“For most of us in sales, winning new business often means taking that business away from a competitor. The euphemism we use to describe stealing a client from a competitor is called 'a competitive displacement,' which sounds a lot nicer than 'eating their lunch.' However, if this sounds harsh, know that while you are trying to take clients
“The business world revolves around presentations. When it comes time to make a decision, people sit down to review the analysis, discuss the issues and reach agreement. Later, executives communicate the strategy to employees with presentations. When there are issues to wrestle with and bumps in the road, people create presentations. While
“Researchers find that people who are resilient tend to be more positive and optimistic compared to those who are less-resilient. They are better able to regulate their emotions. and they are able to maintain their optimism through the most challenging situations. Resilience, a positive outlook, and optimism are connected. So, is having a
“It’s very common for brands to homogenize. As we look at what successful companies are doing, it’s natural to emulate them. This has even been institutionalized in the process of benchmarking. We try to find out what others are doing right, and then do the same thing. It sounds reasonable, but there’s a problem. The

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“Whatever the cause, the moment will come, and you will find your company in a shift from selling a lot of your current offering – let’s call it X – and a little bit of something new called Y. Eventually, if your change strategy works, your company will sell a lot of Y and much less of the X legacy offering. X and Y can be
“The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over the next two decades. The U.S. Armed Forces are losing millions of officers and key personnel to retirement. For even those companies that thrive on innovation, the numbers are daunting
“You’re an expert or manager in, say, marketing, IT or distribution. Maybe you’re even the head of that function—the CMO, CTO or Distribution Director. You and your team have come up with a great idea that—if executed—will significantly benefit the company. But, like most important proposals, in order to be
“There is a new wave of innovation taking place inside many organizations that gives people an opportunity to make important, innovative contributions to business and to society. My beliefs about innovation have evolved and are now centered on three basic tenets: Most of us can be far more innovative in business than we give ourselves
“Everyone seems to be talking about diversity these days. Tech companies have pulled back the curtain to reveal how white and male they are. Indian firms are scrambling to appoint female board members in order to abide by new laws. European and North American multinationals are hiring executives from emerging markets. And even Hollywood is
“It has come like a thunderbolt. Some of our most esteemed companies in the new economy woke up and discovered that their workforce was overwhelmingly male (70% at Google, for example) and it was difficult to find more than a handful of women at the top. These companies recognize this is a big problem, and they plan to do something serious to

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“I’ve studied leadership my entire adult life, and I firmly believe there is no shortage of leadership on this planet. However, we are systematically ignoring a huge percentage of the leadership that surrounds us each day because we have chosen to define it too narrowly. To change that we need to teach a more accessible form of
“It’s very common for brands to homogenize. As we look at what successful companies are doing, it’s natural to emulate them. This has even been institutionalized in the process of benchmarking. We try to find out what others are doing right, and then do the same thing. It sounds reasonable, but there’s a problem. The