Marketing

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Seth Godin

You know, behind your back... What do they think of your product or your sales pitch or your speech? What do they think of your new sweater or your new friend? Hint: You won't find out by searching for
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Marcus Sheridan

It wasn’t long ago that in order to buy a car, you couldn’t even get cost information on the phone, much less view a web page that gave you every spec, photo, and no-haggle price you could possibly imagine. But companies like CarMax realized their industry was screwed up. In their min
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Balaji Pasumarthy

Watched it again and recommend it. Seth Godin has a power way of bringing a point across. Just becuase you have an innovative product does not mean you have customers. Case in point it took 15 years before Sliced Bread became popular thanks not to the patent holder of the invention but another bre
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Dr. John Sullivan

A retention toolkit for innovators Corporate executives are beginning to learn the high value of innovators, which can be 5 to 300 times the value of an average employee. If a company doesn’t have enough innovators, a primary option is recruiting them. In a previous related article, I highl
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Marcus Sheridan

We hear lots of talk on the web about “awesome” and “epic” and “unique” content. And although I may deviate in my view of how we should define “awesome content,”  I think we can all agree that most content doesn’t stand out, most blogs fa
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Marcus Sheridan

About a year ago I wrote about the future of home page design, one in which simplicity, ease of navigation, and funnel marketing were all prominent components to success.
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The Hindu Business Line

Converse with anyone worth his/ her salt in the world of advertising and media, and they would struggle to collate significant happenings from last year. The market sentiment has been pessimistic, clients have become more cautious than they ought to be, and the end result is advertising budg
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Ramanujam Sridhar

The new found fame of internationally acclaimed Indian wrestlers might be in commercial peril as talks signalling the demise of the ancient Greek game wrestling from the Olympics progress.
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Narendra Bhatta

When you are not thinking what most people think, When you are not doing what most people do, you are living your passion. When this passion has an commercial angle to it, you are being entrepreneural. So far the statements look very positive.
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Ron Kaufman

Some of the building blocks used by nations for engineering an uplifting service culture: Stay covered with great leadership. True service leadership is not a demand for better performance pointed at the frontline service department. It’s not a campaign slogan that gets splashed across the
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