Marketing

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Daniel H Pink

Back in the old days, when an international team of Ph.D. social scientists and veteran graphic designers first conceived the idea of emotionally intelligent signage in a series of secret all-night meetings in my garage*, the term had a particular meaning. The idea was that signs could be more ef
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Dave Crenshaw

Have you ever caught yourself thinking, “I wish I had another me?” Do you feel like you’re wearing so many hats, and juggling so many balls in the air, that the best solution would be to clone yourself?
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Ron Kaufman

I have just dialed into a large (very large) retail organization to check on a pending order. I am greeted by an interactive voice response (IVR) system. I only need an answer to two short questions from the salesperson from whom I recently purchased an item. But I am routed away from my familiar
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Dr. John Sullivan

Or why HR metrics need to focus on helping managers to improve their people management decision-making For at least the last decade, HR departments around the world have been pouring tons of time and money into developing HR metrics. Unfortunately, that effort has largely led to continued levels
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Ivan R Misner

My colleagues and I, as co-authors of my most recent book (Business Networking and Sex– not what you think), thought that it would be interesting to see if men and women learned how to network differently. So in one of the surveys we created during the course of writing the book, we asked
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Souvik Sarkar

By the title of it, you may be wondering what this post is going to be all about.  If you haven’t heard about this PC game yet, here is the link for a clearer picture.http://blog.counter-strike.net/ Counter Strike is a tactical first person shooter game, where you win each round by ei
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Sam Rathling

As the “Givingpreneur” I am always trying to give you ways to help others and at the same time build your business.  So this week’s blog showcases a brilliant method of keeping in touch with your contacts, a communication which they look forward to receiving and keeps you
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Alexander Osterwalder

I’ve been thinking about “plug-ins” that complement the Business Model Canvas for a while. One concept that I’ve been looking at more closely over the last few weeks is the invaluable “jobs-to-be-done” approach. I tried to turn it into a visual approach like th
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Promotions

We are overjoyed to share the news with you that — Jack Canfield, America’s #1 success coach, the author of the ‘Chicken Soup For The Soul’ book series and featured teacher in the blockbuster movie ‘The Secret’ is visiting Bangalo
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Seth Godin

At the core of permission marketing is the efficiency of earning, maintaining and leveraging attention. If you don't have to begin anew each time, you can cut the effort and spending you're putting into reaching strangers. And if the
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