Mobile video and photo sharing apps are continuing to gain popularity with brands seeking to reach younger audiences. One of the most talked about apps following SXSW is Meerkat. So what is Meerkat and how are marketers using it to create brand experiences that build relationships with consumers?
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.
Generation Y has become s
In one of its cover stories published in 2012, The Strategist showed how brands that were known to consumers vaguely in the past became top of mind and leaders in their categories after a successful advertising campaign. It is time to flip that idea and look at the other side of the story.
Customer service is difficult, expensive and unpredictable. But it's a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals.
The Hubcast Podcast Episode 035 Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2015 Gre
The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers become better informed and raising their expectations. And the purchase process has become longer and more complex. These forces are making selling more costly, collaborative, and consulta
Your organization is going to get some sand in the gears, and when that happens, it’s your job to keep your people focused and enthusiastic. How do you do that? You find opportunities to educate. You recognize individual successes. You role model what needs to happen and then recognize when
Everyone is in sales. Why? Because from the time we wake up until our heads hit the pillow at night, we are continually: communicating, negotiating, persuading, influencing and selling ideas.
Do you want to nail the sale?