This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in
This post is from Ron Kaufman’s upcoming new book, The Joy of Service. Read Part One now… Every time you consume something, you have an opportunity to connect and contribute to someone else’s experience of life. The extent or degree of connection—and its effect on the oth
Today, accountability in marketing amounts to table stakes. Companies expect CMOs to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes. Probably the most popular metric for marketers to invoke is RO
In case you hadn’t noticed, there is something big happening right now in the world of digital media. Whether it’s Periscope, Meerkat, or another app—Live streaming is beginning to gain incredible momentum. But the reality is it hasn’t even started to scratch the surface.
Shoppers have certainly changed since the recession. Having adopted a “new normal” tenet that focuses on cost-conscious, value-driven approaches to spending, today’s consumers are constantly seeking out sales and promotions, comparing prices, and researching products to ensure t
In generating referrals for your business, you are going to want to spend less time with frogs
and more time with princes and princesses − and at the same time, make sure that YOU aren’t a
“networking frog,” either!
How do you become network
Maruti Suzuki recently announced plans to drop the 'Maruti' label from the bootlids of its upcoming premium products and featuring an 'S' badge denoting Suzuki instead. The move was complemented with the unveiling of an exclusive, high-tech chain of showrooms, branded Nexa.