Historically, giving away your product has seldom been a successful business model. Certainly, there have been exceptions, such as network television, which provided programs free of charge thanks to advertising. Other free products were offered only up to a point, or through cross-subsidy shi
Why did you come late? Why can’t you do this? Is there someone who can give me a better idea? Who among you can solve this issue? This is a simple concept. Who among you has not understood the problem? What is the capital of Mongolia? Now that we have the facts , are we all agree
Fashion brand Kate Spade is getting around the old dilemma of creating click-through merchandising opportunities on online video in a new way: a carousel of clickable goods runs underneath the video.
The ad unit, which was created using HTML5 on Google's Lightbox ad form
A good business model answers Peter Drucker’s age-old questions: Who is the customer? And what does the customer value? It also answers the fundamental questions every manager must ask: How do we make money in this business? What is the underlying economic logic that explains how we can deli
With 17.4% of web traffic coming directly from mobile this year alone, a 6% uptick since 2012, it's no wonder that more and more companies are developing smart mobile advertising strategies to increase brand awareness.
To account for this push toward mobile, forecasts pr
What has been the most interesting sales promotion you have engineered so far?
While we have been running promotions across our stores for many years, the newly launched Happy Hours promotion is the most interesting one. Happy Hours is Costa Coffee 's global sales promot
During my years as a management consultant, I would regularly participate in
management organization “hubs” made up of other consultants, many of whom
could be considered my direct competitors. However, each of us also had specialized
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