This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
Relationships have always been at the core of business development.
In today's digital world, social media can acceler
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As the New Year approaches and clients and their agencies gear up to assess their creative output in the year that was and plan for future, let me ask a simple question. Has the joy gone out of advertising? Has the spontaneity all but disappeared?
If you follow the approach known as lead generation marketing or direct response marketing, you will crush the big boys without a big marketing budget and flood your business with motivated sellers, qualified buyers, renters, and lenders without sacrificing your time and sanity. Read the full pos
E-commerce companies face a challenge of tackling the multi-screen consumer. As per estimates, 98 per cent of the multi-screen users move between different devices and screens during their purchase journey.
For an entrepreneur, sales and networking go hand in hand. Consequently, I’d like to talk about sales.
A few weeks ago, sitting in an airport waiting for my plane to arrive, I struck up a conversation with the young man sitting next to me.
There is a reality to this thing called content marketing that is inescapable: Content Marketing is NOT a “tip your toes in the water” approach to business. Nope, not at all. The fact is, those companies that manage to turn content marketing from a “program” (a forced set
They say a picture is worth a thousand words, but in Alex from Target's case, a picture is worth over 500,000 Twitter followers.
Alex, now better known as #AlexFromTarget, was just a normal guy who worked at Target until this Sunday when he became the Internet's newe
The most important action I took toward my own increased success and happiness was cleanly severing ties with the negative people in my life. Then I ask myself, “Am I the kind of person and partner that I want to be for