So you launched a product recently, which resulted in impressive sales leads and perhaps positive coverage. Fast-forward to four weeks later and now what? How do you keep that momentum alive with more sales opportunities as well as obtaining additional media coverage?
There is a distinction between customer satisfaction and customer retention. Many companies don’t understand the concept. Someone might be happy with your product or service, basic satisfaction, but never purchase again. Why?
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.
Generation Y has become s
In one of its cover stories published in 2012, The Strategist showed how brands that were known to consumers vaguely in the past became top of mind and leaders in their categories after a successful advertising campaign. It is time to flip that idea and look at the other side of the story.
Everyone is in sales. Why? Because from the time we wake up until our heads hit the pillow at night, we are continually: communicating, negotiating, persuading, influencing and selling ideas.
Do you want to nail the sale?
By: Armando Roggio
4 Customers an Ecommerce Retailer Must Serve @ecommerceboy http://t.co/1LOkOKBOKj
Classifying a shopper’s personality and preferences may make it easier to provide good customer service and, ultimately, sell more.
Retail ecommerce businesses serve a variety of customers with different needs, wants, and preferences. Every individual shopper should be treated as though they are completely unique. There is nothing
Sell on multiple commerce website using http://t.co/EtppiLBlAy #cool #idea #inventory
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