For an entrepreneur, sales and networking go hand in hand. Consequently, I’d like to talk about sales.
A few weeks ago, sitting in an airport waiting for my plane to arrive, I struck up a conversation with the young man sitting next to me.
There is a reality to this thing called content marketing that is inescapable: Content Marketing is NOT a “tip your toes in the water” approach to business. Nope, not at all. The fact is, those companies that manage to turn content marketing from a “program” (a forced set
They say a picture is worth a thousand words, but in Alex from Target's case, a picture is worth over 500,000 Twitter followers.
Alex, now better known as #AlexFromTarget, was just a normal guy who worked at Target until this Sunday when he became the Internet's newe
The most important action I took toward my own increased success and happiness was cleanly severing ties with the negative people in my life. Then I ask myself, “Am I the kind of person and partner that I want to be for
It’s Monday and the first day of Customer Service Week. Let’s begin by setting goals for a long-term strategy to make sure that customer service is one of your company’s competitive differentiators. I think it’s a fair estimate that a typical customer service representativ
Indian telecommunications is one of the most commoditized, competitive, and chaotic markets in the world. Hundreds of stores sell identical phones and tablets. Price competition is intense. Customers are spoiled for choice. In this challenging market, one company consistently charges higher price
If your answer is No, you are part of the majority. Most firms do not succeed in profitably growing large global customers through key account management (KAM).
A largish Indian IT services company struggled with managing big customers for several years.