Today, accountability in marketing amounts to table stakes. Companies expect CMOs to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes. Probably the most popular metric for marketers to invoke is RO
In case you hadn’t noticed, there is something big happening right now in the world of digital media. Whether it’s Periscope, Meerkat, or another app—Live streaming is beginning to gain incredible momentum. But the reality is it hasn’t even started to scratch the surface.
Shoppers have certainly changed since the recession. Having adopted a “new normal” tenet that focuses on cost-conscious, value-driven approaches to spending, today’s consumers are constantly seeking out sales and promotions, comparing prices, and researching products to ensure t
In generating referrals for your business, you are going to want to spend less time with frogs
and more time with princes and princesses − and at the same time, make sure that YOU aren’t a
“networking frog,” either!
How do you become network
Maruti Suzuki recently announced plans to drop the 'Maruti' label from the bootlids of its upcoming premium products and featuring an 'S' badge denoting Suzuki instead. The move was complemented with the unveiling of an exclusive, high-tech chain of showrooms, branded Nexa.
With rising commoditisation, competitors can easily copy most product innovations. The 'me toos', with hindsight in their favour, even better the original innovation in its subsequent avatar. Many marketing gurus today (including Byron Sharp, author, How Brands Grow) downplay the role
We live in interesting times. The way people are buying is changing. They are more informed than ever. They vet companies more than any other time in the history of the world. And the consumer is now completely in charge of the buying process.
This post is going to be short and sweet, but its subject is one of utmost importance for companies truly looking to go beyond simply doing “content marketing.” In two days, I will be speaking to the entire sales and marketing team at Yale Appliance in Boston.
The product adoption cycle is one of the most essential things to understand when you seek to launch a product or service, or make any sort of cultural change. Different people sign up for new ideas at different rates.
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