Marketing

Arathi's picture

Arathi

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
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robert kiyosaki

The ‘Don’t Be A Wussy’ Mass Promotion Strategy This video will: 1.  Teach you how to sell lots of stuff. 2.  Show you how we’re going to get 5,000 customers in 10 days. 3.  Show you the ‘ultimate’ plan to pay you $3,000,000 every 5 days.. (see Income Disclaimer) …and: 4.  The ‘magical key‘ to
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Ramanujam Sridhar

Anna Hazare and his campaign against corruption was one of the most widely followed stories on the media last year.The ad industry's attention was once again drawn to people processes.I met the head of the Indian operations of a large MNC a few days ago and asked him how the year had been and he made a telling comment.
Harvey Mackay's picture

Harvey Mackay

No business can stay in business without customers.  How customers are treated and sadly, mistreated, determines how long the doors stay open.  Poor quality service has probably doomed as many businesses as poor quality products.   Enter the "guru of customer service," John Tschohl.  He earned that moniker from USA Today, Time and Entrepreneur
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Ramanujam Sridhar

For the Indian consumer in 2011, economy was distinct from parsimony, and values too, came to the forefront. The Boxing Day test is overshadowing even the deadline of my year-end column. In a sense it is easier to review the past than to predict the future.
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Ramanujam Sridhar

Your company may need a change of image, but it pays to keep some of the past. Share your thoughts in the comments section. Read my blogs @ http://www.brand-comm.com/blog.html Facebook: facebook.com/RamanujamSridhar Twitter:
Arathi's picture

Arathi

Many people who have taken a marketing course have learned about the "4 P's" of marketing. They are Product, Price, Place and Promotion. In a lighter vein.....  
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Ramanujam Sridhar

The erstwhile leader in colour television is looking to diversify in a host of areas to stay afloat. Recently, when it was reported that BPL had failed to salvage part of its 350-acre land bank pledged with Deutsche Bank, it was a setback for a company that used to be among the leaders in many consumer durable segments in the late nineties. Sample this: In its heyday, the brand
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The Hindu Business Line

Some prominent roundabouts and crossings are identified with brands. Unofficial though it is, the association has endured. What value do the brands get from this connection? A look at four such historic places.
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Ramanujam Sridhar

The King of Good Times is battling bad times, and all eyes are waiting to see how much the whole bailout issue will cost Brand Kingfisher. Right now, the airline business of Kingfisher is under deep scrutiny and the media focus has only heightened the negative atmosphere.
Arathi's picture

Arathi

The buzz word on the internet the last 2 days has been 'Kolaveri di'....1.8 million views within days of its release online. Kolaveri is now the No. 1 trending word on Twitter in India, the most searched video on Youtube. Around 7 lakh people have shared it on Facebook.......What makes a viral hit?
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Aje

As I discussed in my previous posts many of our clients regularly ask us about the need for marketing. I will take a temple as a case and try to explain the reasons behind its success, from a marketer’s perspective, which may give you an answer to this question also. Sabarimala is a famous temple in South India.
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Aje

Do we need branding / marketing for everybody?Branding professionals encounter this question regularly. Let’s borrow the definition of brand from my last article. “What is a brand? For a common man brand is a name, term, design or symbol that identifies one seller's good or service as distinct from those of other sellers.
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Harvey Mackay

Today's mail included the first holiday greeting of the season -- for Thanksgiving.  One of our vendors sends us an eye-catching Thanksgiving card every year, thanking us for our business.  This is an approach I started my first year in business.   What I love about this custom is that our greeting never gets lost in the shuffle.  We get relatively few cards in
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Ramanujam Sridhar

After helping end Finnish firm Nokia's complete domination in the Indian market, mobile handset maker Micromax has turned its attention to another multinational Goliath, Apple, through a cheeky advertisement that takes a jab at iPhone. The latest print advertisement for Micromax's Android handset reads, "i (can afford this) Phone".
Harvey Mackay's picture

Harvey Mackay

A buddy of mine dubbed my newest book, The Mackay MBA of Selling in the Real World, "Harvey Mackay's economic stimulus plan."  It's custom-tooled to boost the take-home pay of sales pros, from novices to veterans.   Right now, war is raging between the old school of pound-the-pavement sellers and new age techno-mavens.  Should you still
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Aje

Where / when did brand management begin? We will see wide variety of answers for this question. Even the text books differ on this. The term ‘Brand Equity’ came to vocabulary of academicians during mid-eighties. The usage of word ‘brand’ started during the process of differentiating one individual’s herd of cattle from other.
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Ramanujam Sridhar

It has been 'keeping it simple' for so long, but now there is 'no getting away' for Tata DoCoMo.
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Dr. Brent Coker

For many brands, creating a 30 second YouTube movie that goes viral is the holy grail of marketing. But ensuring the success of a viral-produced movie is still largely hit-and-miss.
Arathi's picture

Arathi

Seth Godin on standing out.....In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.
Arathi's picture

Arathi

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
robertkiyosaki's picture

robert kiyosaki

The ‘Don’t Be A Wussy’ Mass Promotion Strategy This video will: 1.  Teach you how to sell lots of stuff. 2.  Show you how we’re going to get 5,000 customers in 10 days. 3.  Show you the ‘ultimate’ plan to pay you $3,000,000 every 5 days.. (see Income Disclaimer) …and: 4.  The ‘magical key‘ to
Harvey Mackay's picture

Harvey Mackay

No business can stay in business without customers.  How customers are treated and sadly, mistreated, determines how long the doors stay open.  Poor quality service has probably doomed as many businesses as poor quality products.   Enter the "guru of customer service," John Tschohl.  He earned that moniker from USA Today, Time and Entrepreneur
ramanujamsridhar's picture

Ramanujam Sridhar

Anna Hazare and his campaign against corruption was one of the most widely followed stories on the media last year.The ad industry's attention was once again drawn to people processes.I met the head of the Indian operations of a large MNC a few days ago and asked him how the year had been and he made a telling comment.
ramanujamsridhar's picture

Ramanujam Sridhar

For the Indian consumer in 2011, economy was distinct from parsimony, and values too, came to the forefront. The Boxing Day test is overshadowing even the deadline of my year-end column. In a sense it is easier to review the past than to predict the future.
Arathi's picture

Arathi

Many people who have taken a marketing course have learned about the "4 P's" of marketing. They are Product, Price, Place and Promotion. In a lighter vein.....  
ramanujamsridhar's picture

Ramanujam Sridhar

Your company may need a change of image, but it pays to keep some of the past. Share your thoughts in the comments section. Read my blogs @ http://www.brand-comm.com/blog.html Facebook: facebook.com/RamanujamSridhar Twitter:
ramanujamsridhar's picture

Ramanujam Sridhar

The erstwhile leader in colour television is looking to diversify in a host of areas to stay afloat. Recently, when it was reported that BPL had failed to salvage part of its 350-acre land bank pledged with Deutsche Bank, it was a setback for a company that used to be among the leaders in many consumer durable segments in the late nineties. Sample this: In its heyday, the brand
hindubusinessline's picture

The Hindu Business Line

Some prominent roundabouts and crossings are identified with brands. Unofficial though it is, the association has endured. What value do the brands get from this connection? A look at four such historic places.
businessgyan05's picture

Editiorial Team

Above-The-Line Marketing: ATL is an advertising technique using specific channels to promote products and services. This strategy makes use of traditional media like newspapers, magazines, radio and television and a commission or fee is payable to the advertising agency on behalf of its clients.
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Ivan R Misner

When you tell entrepreneurs that relationships are the “key” to developing a personal and professional network, they often smile and acknowledge the concept without fully appreciating its true meaning. 
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Purnima Varadrajan

Software selling  The other day I was in conversation with a CEO of a product company. We were talking about listing the particular product on iPOTT.
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Editiorial Team

Shombit Sengupta is an international business strategy consultant whose domain specialization includes corporate transformation, branding, product design and retail addiction.
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Mangal D Karnad

Why does a  company like Wipro have its presence on Second Life...?!
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Jay Srinivasan

As a writer, it feels good when something one has written quite some time ago is affirmed by contemporary events. So it is with my column Touchpoint that had an article titled "Lessons from IPL" I wrote in June of 2008. In that article, I chose to frame the flamboyant new kid on the block - the Indian Premier League - as an example to understand leadership.
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U Bhagyanath Menon

Here is an article which tell us "How to use Social Media to Retain Customers"
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U Bhagyanath Menon

No sales professional or business owner ever plans to fail. No one commits to a career in sales with the hope of mediocrity. Most begin their careers in sales with excitement and a starry-eyed vision of their success. Yet for every sales professional or business owner who is wildly successful there are at least a dozen who are hanging on by their fingernails, struggling to get by. What separates those who are wildly successful from those who are struggling? More often than not the difference lies in two factors:
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Editiorial Team

The much-neglected art of liaisoning is still in need not only in government circles, but also among trade bodies.
ramanujamsridhar's picture

Ramanujam Sridhar

 Build and project a Confident Personal Brand. It is very important to align your personal brand with the corporate brand's values.
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