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Editiorial Team

Above-The-Line Marketing: ATL is an advertising technique using specific channels to promote products and services. This strategy makes use of traditional media like newspapers, magazines, radio and television and a commission or fee is payable to the advertising agency on behalf of its clients.
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Ivan R Misner

When you tell entrepreneurs that relationships are the “key” to developing a personal and professional network, they often smile and acknowledge the concept without fully appreciating its true meaning. 
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Purnima Varadrajan

Software selling  The other day I was in conversation with a CEO of a product company. We were talking about listing the particular product on iPOTT.
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Editiorial Team

Shombit Sengupta is an international business strategy consultant whose domain specialization includes corporate transformation, branding, product design and retail addiction.
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Mangal D Karnad

Why does a  company like Wipro have its presence on Second Life...?!
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Jay Srinivasan

As a writer, it feels good when something one has written quite some time ago is affirmed by contemporary events. So it is with my column Touchpoint that had an article titled "Lessons from IPL" I wrote in June of 2008. In that article, I chose to frame the flamboyant new kid on the block - the Indian Premier League - as an example to understand leadership.
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U Bhagyanath Menon

Here is an article which tell us "How to use Social Media to Retain Customers"
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U Bhagyanath Menon

No sales professional or business owner ever plans to fail. No one commits to a career in sales with the hope of mediocrity. Most begin their careers in sales with excitement and a starry-eyed vision of their success. Yet for every sales professional or business owner who is wildly successful there are at least a dozen who are hanging on by their fingernails, struggling to get by. What separates those who are wildly successful from those who are struggling? More often than not the difference lies in two factors:
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Editiorial Team

The much-neglected art of liaisoning is still in need not only in government circles, but also among trade bodies.
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Ramanujam Sridhar

 Build and project a Confident Personal Brand. It is very important to align your personal brand with the corporate brand's values.

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