Marketing Featured

misner's picture

Ivan R Misner

Understanding cultural differences when doing business around the world is becoming more important in a global society. Even within large countries like the United States, there are differences from one region to another. When you go beyond that and look at one country vs.
Harvey Mackay's picture

Harvey Mackay

If you knew two little words that could improve your sales, you'd use them, wouldn't you?   When you see your customer has some reservations, it makes sense to get the issues out in the open, doesn't it?   And after the ink is dry on the deal, you should make every effort to make sure your customer is satisfied, shouldn't you? So why all the
srikanth's picture

Srikanth Acharya

I was on a trip to Delhi in January 2012 and was strolling casually in one of the book stores in the Bangalore Airport. Out of nowhere this book caught my eye. For the first time, I saw a book that was written specifically for B2B markets. I purchased the book “Strategic Brand Management For B2B Markets: A Road Map for Organizational Transformation”, written by Dr.
misner's picture

Ivan R Misner

  Has someone you didn’t even know ever solicited you for a referral or business? I call this “Premature Solicitation.” (Say that fast three times and you might get in trouble!)I’ve been a victim of “premature solicitation” many times.
ramanujamsridhar's picture

Ramanujam Sridhar

Vodafone's advertising for its services on the smart phone sends signals loud and clear that it doesn't care for customers of his age, says our columnist.The criticism normally levelled against advertising is that it makes us buy things we don't actually need.   My family has consistently proven this to be true as we never seem to have place, however large the house
harvardbusinessreview's picture

Harvard Business Review

If you shaved today, either in the U.S. or in India, you probably used a Gillette razor. Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. Even more remarkably, they achieved this without resorting to price competition.
danielhpink's picture

Daniel H Pink

Back in the old days, when an international team of Ph.D. social scientists and veteran graphic designers first conceived the idea of emotionally intelligent signage in a series of secret all-night meetings in my garage*, the term had a particular meaning. The idea was that signs could be more effective — that is, they were
ron's picture

Ron Kaufman

I have just dialed into a large (very large) retail organization to check on a pending order. I am greeted by an interactive voice response (IVR) system. I only need an answer to two short questions from the salesperson from whom I recently purchased an item. But I am routed away from my familiar store location, into a large call center, in an unknown
souvik's picture

Souvik Sarkar

By the title of it, you may be wondering what this post is going to be all about.  If you haven’t heard about this PC game yet, here is the link for a clearer picture.http://blog.counter-strike.net/ Counter Strike is a tactical first person shooter game, where you win each round by either completing the mission objective or by eliminating the opposing force. The question
sam_1's picture

Sam Rathling

As the “Givingpreneur” I am always trying to give you ways to help others and at the same time build your business.  So this week’s blog showcases a brilliant method of keeping in touch with your contacts, a communication which they look forward to receiving and keeps you regularly at the top of mind.

Terms & Conditions