LG India Launches Series of High-End Audio Products

2063 reads

LG India aims for the top slot in digital audio market. To attain this goal it announced its foray into the MP3 &MP4 players and car audio segment. It showcased Dual-format High-definition Disc Player in India. Company also launched its new ‘touche' series of home theaters, lifestyle audio systems, MP3 players and high-end DVD. It targets turnover of Rs. 450 crores from digital audio video segment.

 

LG India, consumer electronics company announced its foray into the MP3 & MP4 players and car audio segment. It showcased Dual-format High-definition Disc Player. Company also launched its new ‘touche' series of home theaters, lifestyle audio systems, MP3 players and high-end DVD that shall possess special features like sleek touch pad, high-gloss piano black bodyline and red lighting. The bio-indicate lighting in touch pad shall enable the user to communicate with the product that reacts to the user movement in its touch sensor area. Also these products are loaded with maximum playback compatibility including DivX, DVD Video, MP3, DVD-RW, JPEG, and WMA etc. These products employ XTS (Excellent True Sound) that controls and stabilizes the frequency range to produce best and balanced sound through all frequency levels. All the products support USB host port that directly connects to mobile devices. 

 
 

LG's latest virtual 5.1ch Home Cinema with built-in hard disc drive (J1OHD) and VSM-virtual sound matrix allows users to experience 5.1Ch sound quality. 80GB HDD integrated in this product enables the users to store approximately 60 movies, 2000 music file and millions of pictures that could be viewed any time. It is also possible to store CD music file in HDD drive in MP3 format. 

 
 

LG's first touchscreen MP3 has a touch screen LCD display that brings total control to user's fingertips with its dragging, clicking and wheel function on a 2.4-inch TFT LCD display. It supports video playback of MPEG 4 and popular audio file formats including MP3, WMA, OGG and ASF. It is equipped with 2GB/4GB flash memory and supports FM radio/recorders. Other features include ultra-high-speed file transfer capability through its USB 2.0. 

 

MP3 and MP4 players are priced from Rs. 3,000-12,000/- and car audios shall be available at a price range of Rs. 5,000-60,000/-. Audio video segment is the focus category for LG therefore the company would spend Rs. 5 crore in the second quarter in this year for aggressive marketing of these products to reach out to the large consumer base. LG India targets achieving turnover of Rs. 450 crores from digital audio video segment this year. This translates 70% value growth for the company in this segment though the industry itself is growing at the rate lower than 10%.

Trending

194
adamgrant's picture

Most Personality Quizzes Are Junk Science. I Found One That Isn’t.

Most Personality Quizzes Are Junk Science. I Found One That Isn't."The MBTI is astrology for nerds." Say it with me again: personality types are a myth, traits are on a continuum, and the major dimensions include extravert-introvert, agreeable-
205
changethis's picture

What If Sellers Behaved as Leaders?

“It is time we start making a shift. Research shows you can make more sales by abandoning sales-y behaviors buyers resist and replacing them with leadership behaviors buyers desire. Sellers do extraordinary things when they stop pushing people to
264
adamgrant's picture

Is Curiosity As Good at Predicting Children’s Reading, Math Success as Self-Control? Study Says Yes

The joy of discovery matters as much as self-control, and matters even more for low-income children. We need to encourage kids to ask novel questions, not just give familiar answers.Ever since the landmark "marshmallow test" highlighted the
212
danielhpink's picture

PINKCAST: This is when to quit your job

Should you stay or should you go? After a few years at the same job, many of us begin asking that question.In the latest Pinkcast, former Wall Street analyst and venture capitalist Whitney Johnson offers the answer. You can watch the 136-second
213
changethis's picture

The Speed Trap: When Taking Your Time (Really) Matters

“Speed-for-speed’s-sake is about the most counterproductive* approach imaginable. (*I use counterproductive because it’s impolite to use “stupid”—which is what I really believe.)While we must indeed evolve and experiment rapidly, the process of
318
adamgrant's picture

How to Pick a Career (That Actually Fits You)

This is a post about something I’ve been wanting to write about forever: careers. Society tells us a lot of things about what we should want in a career and what the possibilities are—which is weird because I’m pretty sure society knows very little
252
danielhpink's picture

WHAT TO LISTEN TO: Some audiobooks are more equal than others

“Mr. Jones, of the Manor Farm, had locked the hen-houses for the night, but was too drunk to remember to shut the popholes.”So begins Animal Farm, George Orwell’s classic novella. I’ve read Animal Farm many times. But now, for the first time, I’m
245
changethis's picture

Beyond Business Results: Achieving Sustainable Success

“For most of my career, I focused on my next professional opportunity rather than on my present situation. I was committed to serving patients and to helping my company meet its goals; I was always looking down the line to what was coming next. What
262
danielhpink's picture

WHAT TO WATCH: The Happiest Guy in the World

Two decades ago, Mario Salcedo retired from his job and went on a cruise. He never came back. Mario wasn’t lost at sea. For more than 20 years, he's been a permanent resident on Royal Caribbean Cruises. You read that right. “Super Mario” has