Industry

manojkabre's picture

  Speed wins deals and procrastination (delay) kills deals. A statement very strong, but true…however, something which all the sales professionals would agree based on their experience in the field. Every buying decision that a customer takes, involves a complete process of evaluatio
sethgodin's picture

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a
sethgodin's picture

Do work and get paid once. Build an asset and get paid for as long as it lasts. A retailer or a restaurant owner might work 18 hours a day--but the landlord makes just as much money from that
sethgodin's picture

The more choices, the more freedom, the more freedom, the harder it is to decide what to do next. When parachute jumping, at the key point, there are only two degrees of freedom: jump or not. When marketing, of
sethgodin's picture

then all news is bad news. That's because news is fact, what happened, not hope, and the truth can't possibly be as good as the hope was. The problem with marketing promises that spin out of control, that pile
sethgodin's picture

We like positive surprises and fear negative ones. That means (surprisingly) that it's better to have a consistently negative experience than to confront one that's sometimes negative and sometimes neutral. The TSA, for example, would be easier to take
sethgodin's picture

The next time you feel lonely, disconnected or unappreciated, consider that unlike many other maladies, this one hits everyone. And unlike other challenges, this one is easily overcome by realizing that you can cure the problem by connecting, appreciating
sethgodin's picture

That's what gets done, of course. The urgent. Not the article you haven't gotten around to writing, the trip to the gym that will pay off in the long run, the planning for your upcoming birthday party, dinner with
rahulraghavan's picture

Recommended by: Rahul Raghavan
 
Time and again security profesisonals around the world have insisted upon the fact that large scale enterprises would need to narrows their efforts down not just to IT Infrastrucuture but to critical applications that are either hosted inside the organization or outside. This article clearly explains with hardcore numbers on the numerous hacks and attacks that have been targeted purely at the application layer. This hopefully should be an
sethgodin's picture

On the path from awareness to a sale, the marketer has to create a vacuum. The goal of that short film or that sales letter or that invitation to a seminar shouldn't be to answer every question and completely
Syndicate content

Terms & Conditions