Succeeding in social media sometimes feels like taking a wild stab in the dark.
Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come.
I mean, who really knows why audiences respond to some posts while completely ignoring others that, to all intents and purposes, seem to be identical?
The good news is that you can step up your social media game with a few lessons from psychologists. In his classic book, Influence: The Psychology of Persuasion, psychologist Dr. Robert B. Cialdini shares several valuable principles that we can apply to our social media marketing.
Let’s look at the top six psychological pri