Within most corporate HR functions, the atmosphere is simply too politically charged to even consider raising this powerful question:“Which HR function ranks No. 1 with the highest impact on two critical business success measures — revenue growth and profit margins?” Well, the d
Of late, a new breed of equity research and advisory firms have been acting as whistle-blowers when companies follow dubious accounting or governance practices. But investors should know that there are risks to this
Let’s face it. Salespeople aren’t like the rest of us. You and I want a decent paycheck, of course. But we also seek much more from our work – the chance to learn, to contribute to the world, and to climb the ladder of self-actualization. But not the folks in sales. They are &md
As RIL puts Vimal brand on the block, Ramanujam Sridhar speaks about his impressions and memories of the iconic brand.IT WAS the summer of 1987, the city Ahmedabad, the venue, Mudra’s corporate office where I had been called for an interview for the job of branch manager of the agency&rsquo
Marketing used to be art. Now, effective marketing looks like rocket science. Analytics, A/B Multivariate testing, CRMs and metrics are just a few ways entrepreneurs could craft their advertising message. Yet these tools go unused by most small businesses. Why? Because most busines
The moment brands irritate consumers, they will get into serious trouble. Brands such as Karbonn and MRF are riding on the IPL bandwagon. But there isn't any method in the madness, sadly.
One of the most entertaining commercials I have seen over the years is for Rolo, a brand of c
If you shaved today, either in the U.S. or in India, you probably used a Gillette razor. Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. Even more remarkably, they achieved this without resorting to price competition.
Nice interview by Shankar Sharma on what he thinks about S&P downgrading India's rating. Not that Shankar Sharma's views will turn out right, but I always like to hear the way he interprets the market and his take on the economy.
The marketing wars in consumer products are fought hard and bitter and the crown sits uneasy on the winner's head. Comparative advertising can be used to great effect
The detergents business is a dirty business, if you will forgive the pun.
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