With 17.4% of web traffic coming directly from mobile this year alone, a 6% uptick since 2012, it's no wonder that more and more companies are developing smart mobile advertising strategies to increase brand awareness.
To account for this push toward mobile, forecasts pr
Rana Kapoor, founder managing director and CEO of Yes Bank, has steered the bank since its inception to a height of glory at a time when the going has been tough. As the chief of the bank, he along with his team, decided to invest in the media and advertise at a difficult time.
It's hard out there for a brand. On Twitter , that is.
The 230 million-strong Twitter community isn't exactly known for being exceptionally welcoming to brand accounts, often ridiculing attempts at advertising and "hijacking" branded hashtags .
When a thousand CEOs were surveyed about their half-full/half-empty outlooks, more than 80% of them were rated as "very optimistic." Which could be a problem if you care about productivity and the performance of a company.
As Wharton psychologist Adam Grant argues at Link
By: Rafe Needleman
@vkhosla: not what I said "do you agree with @vkhosla that people fundamentally stop trying things at about 30" http://t.co/LWuU8Slq5U …
Cathy Brooks interviews Vinod Khosla at FailCon (Credit: Rafe Needleman/CNET)
SAN FRANCISCO--One of my favorite tech conferences is the one focused, literally, on failure: FailCon , an annual event started in 2009.
The story of our industry's success is literally built on failure: flamed-out venture
Good advice... I have personally interviewed close to 100 successful businessmen, serendipity instead of long term …http://t.co/nWPMMvX0Av
I feel incredibly fortunate to be in the position that I'm in — running Expedia, Inc. — at a relatively young age (although I have to say that I'm feeling a bit older recently). These days, young CEOs running technology companies are nothing new, but I'm different from many of these young CEOs in that I'm not the
I love the startup world, but I really love the weird, atypical, non-Valley, non-twentysomething, Ivy-Leaguers-trying-to-be-Zuckerburg startups. Thus, I’m going to give some of the more unlikely tips I’ve picked up along the way.
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