Zen Securities announced the launch of its new brand identity "ZEN Money". The brand "ZEN Money" reflects the broad spectrum of financial services and products that Zen offers to its clients. The Tagline "The art of investing" conveys that investing is as much an art as it is science and we at "ZEN Money" use our experience and expertise to guide clients to fulfil their financial goals. It also indicates that we offer investment services and products like stock broking/ Mutual funds/ PMS / Futures and options / currency futures/ commodities / IPO's / Capital gains saving bonds etc. The launch of the new brand identity comes at a time when the company is preparing to announce a series of exciting new initiatives, in its endeavour to deliver quality services to clients. Zen Goes live with online trading at www.zenmoney.com

Zen also launched its online trading initiative at its new website www.zenmoney.com , investors can trade online in stocks and futures markets in both NSE and BSE. The unique feature of Zen Internet trading is its comprehensive information about Client's stocks, Depository account, Mutual fund holdings etc.. all at one place, Clients can view their Networth statement online. The trading system also has payment gateways from multiple banks for online transfer of funds along with a highly flexible risk management system. Zen is also planning to further expand its presence all over India using the branch and franchisee model in the current year. Zen currently has 140 branches spread across Andhra Pradesh, Karnataka, Tamil Nadu, West Bengal, Orissa and Maharashtra.

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