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In
most cases nowadays an entrepreneur needs a VC at some point in his venture to
go ahead full steam with his vision. Here is a VC point of view about how to
get things going...
Ravi
Narayan, Managing Director, Mentor Partners
Excerpts:
At Mentor partners we get 6-8
business plans every week, people who come to us expecting to raise money, with
an ‘Idea' that they think has a great business opportunity. We are seed and
early venture stage investors, and one of the only 5 companies who operate in
that stage, so entrepreneurs who are in very early stages come to us.
For an investor, Ideas are only
Fabrications of the entrepreneur's mind,... nothing concrete to hold on to. The
investor has to put his money, time, effort and his whole network at work for
the entrepreneur, on the basis of this idea. If there's a strong team to back
that idea, a huge market possibility and scalability, then a "Value" can be
assigned to that ‘Idea'.
For an investor Business is a
very Tangible entity, it's not just a structure of a corporate entity, but
something that has been executed, with customers who have put their money into
it. It is something demonstrable and has a value in itself. If it has a
capacity to generate and project a revenue stream, then it is the real starting
point for an investor.
A great idea is more like a big
block of stone. We at Mentor
partners wanted to work with early stage business in the Intellectual property
space; and accordingly we started defining our core focus area as our expertise
was in the field of IT and Telecom. But it's a wide area, so we narrowed it
down to security, identity management and consumer marketing place. If the
context is too large and the core is not clearly defined, then the focus is
lost.
An entrepreneur with a great
technical team can not make the business happen without a strong marketing
team. So the investor will expect 2 strong marketing people to be part of the
core team, at least in the no 4 and 5 positions. It is these 2 guys who'll make
a difference and bring success to the company.
As a start up, focus on the
feasibility of the idea, you have to show the initial idea working and then
think about scale. You need to demonstrate that your core competency is within
the company and not a dependency outside your company.
Before you go to an investor
think objectively and unemotionally, What does the idea do? How does it do it?
Why are you best suited to do it? Why will you succeed? How will you grow? It's
important for you to Step away from your idea and answer a couple of these
questions in a detached manner.
For any company the various
stages of growth are Inception, Prototype, Rollout, Growth, Expansion and
Maturity. There are fundamentally 4 risks Technology, Market, Execution and
Finance. Most of the entrepreneurs who come to us say that their idea is very
cool; it's true when you find customers who can vouch for it with their money
invested in it. your goal should be to grow these type of customers rapidly.
Even if the business matures the worry about execution and finance are not
over.
Angel investors are those who
will invest in spite of knowing the risks in all four areas, these are people
who know you and want the best for you and want to give you a chance, but not
so with a Venture capitalist.
When you are taking an idea and
making it in to a reality, a quantum leap happens from one milestone to
another. At early stage all you have is 2 technical directors, a Hot idea and a
potential market. At stage 2, you have a advisory board and a neat prototype
and so on. When you reach stage 3, you have a strong management team and a
strong advisory board, revenues crossing a million Dollars. Now your business
is very real now and VCs queue up outside your door to fund you.
Be realistic about the funds you
ask, it your company is valued at 4 crores, and you want to raise a crore of
fund, you just have to part with 25% of your company. You grow to the next
level, and when you want the next round of funding, your valuation is around 16
crores, you raise another 4 crores by diluting another 20% of your company. It
is easier. like the steps in the ladder.
We as VCs have raised the money
from someone else, promising a handsome return, that has to come from you.
Either you sell your company or go IPO or we sell our stake to someone else to
realize the money invested in you.
Ravi has
over 18 years of management and engineering experience in the corporate &
startup companies in the Telecom and IT Industry. He worked at various
technical and management levels for IBM and Hughes Networks.
He was speaking at a Panel Discussion organized by
Businessgyan and TASMAC on the topic ‘ Getting it done'.
Compiled by Ms.
Mangal D Karnad for Businessgyan
Issue BG88
July 08
Related Items:
Getting it Done
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