Staying behind is left behind.

"I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user."- Bill Gates

Internet and mobile phones have empowered businesses to reach out and communicate to more people in a shorter span of time. It has also enabled businesses to exert greater control over the content, format and audience of their communication.

But this has come with a downside in the need for tracking and effectively managing customer relationships. Acquiring and managing customers has become a time consuming and expensive process and enterprises who've failed to adopt effective means of managing their customer relations are losing out to their smarter competitors.

Build trust. Build relationships.

"To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust." -George Ross.

To build any successful relationship it requires a basic ingredient which cannot be bought but has to be nurtured and respected i.e. trust. This virtue is of paramount importance to businesses with daily customer interaction like the heath care industry, hospitality, retail and educational Institutes. But managing a vast base of customers often comes across as a daunting and challenging task which requires long dedicated hours of work and is seen as taxing on the financial resources. Businesses that have invested in CRM applications or tools often find them ineffective and complicated to manage, and derive little benefit from their investment.

A simple solution to this problem comes in the shape of MyDuniya Mobile CRM. MyDuniya Mobile CRM is a practical tool that creates a platform which harmonises the power of the web and reach of the mobile phones. This allows businesses to effectively manage and build a trust based relationship with their customers with half the time and cost investment.

This interactive tool allows business to handle their CRM on various levels which is useful for all sectors. Health care industries can use this tool to schedule appointments through personalised SMSes, send alerts and reminders for the same. Clinics can send their patients timely reminders for appointments, vaccinations, quarterly health checkups or consumption of medicines. Apart from health care, retail business can use this tool in order to notify its customers of new products, discount offers and other promotional activities.

Unlike other CRM tools, MyDuniya's API integrated interactive CRM allows customers to search for availability of product, register a complaint or simply provide feedback to the organisation. Institutes can also conduct polls or surveys through this service. This tool also finds great value in Banking, financial services and Insurance industries as well. Financial houses can use MyDuniya Mobile CRM for sending notifications to their clients of upcoming mutual funds or IPOs, reminders on payment of premium on their policies. It also allows customers to ask queries about their portfolio value or particular stock value and in return can receive a prompt, personalized response from the organisation.

Build your world.

MyDuniya Networks Private Limited is a value added service provider in the mobile space. MyDuniya was founded in 2006 by K. Ganapathy Subramanian and Jagdish Kini with a vision to empower consumers and enterprises to communicate beyond voice. K. Ganapathy Subramanian has been part of the innovation industry as a Venture Capitalist for over fourteen years, while Jagdish Kini before co-founding Enterprise5C, a management consulting firm, was building brands such as Airtel, Gillette, L'Oreal and P&G.

This enterprise solution assists businesses to "mobilise" their data and reach out to their customers. With its combined power of the web and mobile, this platform can be customised by the enterprises in order to deploy a wide range of consumer focussed services. The platform is highly suitable for delivering dynamic and personalised information to consumers with online API based integration.

Unlike other CRM tools which are web based applications, MyDuniya's Mobile CRM is an interactive tool which combines the advantages of the internet and mobile phones into a single platform. It has a web based administrative control where the user can specify the number of admin users who will have access to the controls and settings and can monitor all activities using this tool.

The tool also allows multiple users approved by the admin, who can access the information and use the services. Managers of large sales and marketing teams can use it to set and send alerts to their respective teams and keep in touch through interactive group messaging. They can also store general information file like contacts or the day's task list which employees can then pull out through an SMS.

Another interesting feature of MyDuniya Mobile CRM is that it allows the admin to create specific groups or communities and personalise the messages going out to them. For example educational institutions can create communities or groups of all the courses they run and then send personalised reminders or alerts of any payments or course related information to all or selected members of the group through given keywords by the admin.

Data table is another such interesting service. Data Tables enables the admin to create a list/ import an excel sheet with relevant information or responses which users (public or private list) can receive as a response to a particular query. For example: Schools administration can put up information about the student's attendance or marks which can be accessed by parents through an SMS.

MyDuniya's Mobile CRM tools architecture allows customisation of services and was built keeping in mind the growth of businesses and to accommodate any future needs of the enterprises which might arise.

Key Features of the platform

* Web based Admin control

* Multiuser Access

* Detailed Billing

* Customized sender Identification

* Multiple keyword and action

* API integration -two way

Conclusion:

In an age where consumers are spoilt for choices and competition is stiff, enterprises are starved for ideas in order to differentiate their products from the next in line. But by the time a new product is launched and is in the market, the competitors have already planned their next move. In order to check mate the competitors, enterprises now need to focus on customer relationship management, where retaining and growing a customer base is more than just a survival tactic. Adopting MyDuniya's flexible Mobile CRM tool is one such smart move which will help enterprises deliver exceptional customers experiences and always stay one step ahead in the market.

For further information please visit www.myduniya.co.in

For a demo, contact: Mr. Kesava Reddy  MyDuniya Networks (P) Ltd Ph: 6453 2935, 97400 84357 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it Or sms CRM to 9980153695 / 53695  \n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it Or sms CRM to 9980153695 / 53695  n"

Issue BG88 July 08

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