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Belkin RockStar and TuneStudio™ Receive International Design Excellence Awards (IDEA) |
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Written by News watch
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Sunday, 10 August 2008 |
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Belkin International has been recognized for its innovative and exciting product designs with two IDEA awards, by cosponsors Industrial Designers Society of America (IDSA) and BusinessWeek. Belkin was given a Silver award for RockStar, a multi-headphone splitter, and a Bronze award for TuneStudio, a 4-channel mixer for iPod, in the Computer Equipment category. Since entering the competition in 2002, Belkin has been honored with a total of eight IDEA Awards, with the last six awards occurring in the past five years. Belkin's award-winning design team also made the Top Corporations list of companies who have won the most awards in the past five years. The 2008 IDEA jury, composed of 20 world-renowned designers and design thinkers, spent weeks previewing entries online and two-and-a-half days of intense, face-to-face evaluation and debate on IDEA. Each entry was judged on these eight areas of industrial design excellence: design innovation; benefit to the user; benefit to the client/business; benefit to society; ecological responsibility; appropriate aesthetics and appeal; usability testing; rigor and reliability (Design Research category); and internal factors and methods, implementation (Design Strategy category). For more information, visit www.belkin.com
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