g2w Inc, a fully owned subsidiary of Games2win unveiled Invizi Ads - www.inviziads.com - the Online Games Ad Network. The Invizi Ads concept is very simple: game developers insert an ad code in their games before releasing it to the outside world. Then depending on their deals with other gaming partner portals (license or revenue share or both etc), they can turn these ads to be either visible or invisible on these portals. Several portals however copy these games and host them on their portals as their games. This is where Invizi Ads comes in. With the embedded ad code the ads on these portals can be made visible, thus allowing the advertising companies a larger spread and reach of their campaign and in turn generate revenues for the developers for every game played. In June 2008, Invizi Ads reached out to over 35 million unique gamers around the world within 3 months of its launch.

What interests advertisers to participate and partner for Invizi Ads is the fact that almost 1 out of 2 users of the World Wide Web or 415 million people now play online games (comScore data June 2008). This delivers huge audiences to advertisers to reach out to. Also, it's proven that ‘in-game' advertising provides superior returns to advertisers especially with reference to the high CTR's (Click Thru Rates) that these in-game ad units deliver. For instance, Invizi Ads are played across 2000+ online game sites by consumers across 150 countries. Advertisers can select their geography of choice and then target consumers playing games in those markets. Typical Invizi Ads deliver between 1-3% CTR compared to normal ad units (rectangle hoardings and sky scrapers, etc) that deliver 0.2-0.5% CTR.

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